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Gone are those times when the companies and the organisations didn't need a hi-tech system to handle them. Owing to the considerable increase in the business sector and thus, an enormous increase in the complexity of the organisational struc ----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes a
Normal 0 Eastman Kodak introduced the first Box Brownie in February1900 and in doing so they opened up photography to the masses. The Brownie wasa pretty basic cardboard box with a simple lens that took pictures on 117rollfilm. It was simple to use, cheap at $1 per camera and its launch wasbacked by a marketing campaign that encouraged everyone to pick up a camera andtake snaps. During its lifetime hundreds of millions of Box Brownieswere sold. Of course of the years it went through a number of design changesand technology upgrades but the fundamental box shape remained. It would be fair to say that the Box Brownie will haveintroduced many Professional Photographers during the early 20th Centaury totheir profession. It also had a huge impact on our ability to chart socialhistory through the snapshots that were taken with the Brownie. Whilst the Brownie brought photography to the masses itstill relied on roll-film technology that needed processing using chemicals anda fair degree of skill. With roll film there was never any ability to previewyour photos, instead you had to wait until your film had been developed andprinted before you could see what pictures you had taken. In the same way that the Box Brownie revolutionisedphotography in the early 20th Centaury the introduction of digitalimage technology, digital cameras and mobile phones with integrated cameras hasrevolutionised photography 100 years later. Today pretty much every mobilephone can take good quality photos and these can be posted onto web sites andsocial networks sites within seconds and shared around the world. Its not just the amateur photographer that has switched todigital photographic technology but professional photographers now typicallyuse digital cameras rather than their film based alternatives. One of thebenefits for Professional Photographers of this digital revolution is theirability to save and distribute their portfolios electronically. This appliesnot only to how they save and store their own work but increasingly to how theysave and distribute their client shoots, portfolios and wedding photos.For some they will simply email the photos or post them on aweb site to be downloaded. Others might supply them on a CD or DVD but one ofthe more recent and innovative trends is to distribute them on a USB flashdrive printed up with the logo and details of the photographer. The brandedUSB flash drives look much more professional than a CD or DVD and help topromote and develop the photographers brand they in effect become a salesvehicle in their own right and they personify just how much the world ofphotography has moved on from the early days of the Boxed Brownie.
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