Why,Your,Artwork,Garbage,You,h computer Why Your Artwork Is Garbage!
----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes a Gone are those times when the companies and the organisations didn't need a hi-tech system to handle them. Owing to the considerable increase in the business sector and thus, an enormous increase in the complexity of the organisational struc
Youve heard the phrase garbage in, garbage out! Its also true when they say What You See IsWhat You Get! The acronym is WYSIWYG! Having been in the digitizing logo business now for sometwenty plus years, Ive seen virtually all kinds and types of artwork. We all want and hope for the camera readyartwork to show up on our desk or computer files. Fact is, we rarely see a picture perfectimage and are usually expected to perform miracles on the fuzzy or pixilateddesign. Even with the latest software,some artwork can present a challenge to make ready for certain applications. Most of our clients (and I suspect yours too) dont realizethat you may not be able to achieve the same look, as compared to what theysee on a print out. Depending upon theapplication an image may need to be altered to allow for a betterrepresentation. Of course we shouldntexpect our customers to understand this matter, after all thats why theycome to us. One of the most helpful tips I received early on in mycareer was to suggest my customer return to their printer (person or companywho created their business cards or letterhead) for crisp, sharp artwork. Knowing that if they had a business card inhand, someone would have to have the original artwork on file somewhere withintheir means. By suggesting to mycustomer to have their printer forward me the design, it would usuallyeliminate us having to clean up the image unnecessarily. Of course there are the times when your customer brings in apaper sack or napkin, in which they have scribbled an idea for you to emboss orengrave. These are the situations whenits nice to have an artist on call or someone available to redraw the logofor production purposes. Most smallshops do not have the luxury of having such talent in house but once again,early on in my venture I learned to tap into other sources. When we first started out in the logo business, the onlyartist was myself. Telling it like itis the best drawing I ever did was in my first dot-to-dot coloring book! When it comes to free hand drawing, I look toothers with the God given talent. Thesolution? I paid a visit to our localcollege and also phoned the high schools in our area, looking for artists. There were several individuals I met throughthis process and I still use two of them in my existing business today! Talk about a gold mine!! These two individuals have spurred onnumerous projects and helped grow our company to many different levels,developing thousands of clip art images and logos for the trade. What I learned was, if I wanted to supply my customer with atop quality logo. I needed to start withsomething of value. Even if it meanthaving to hire an artist to recreate the drawing, it was worth the effort. Having a quality image to work from made allthe difference in the world when digitizing the design. I suggest to you, by starting with optimal quality in yourartwork, youll avoid putting out the garbage!
Why,Your,Artwork,Garbage,You,h