Shopping,online,Italy,growing, computer Shopping online in Italy: a growing sector
----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes a Gone are those times when the companies and the organisations didn't need a hi-tech system to handle them. Owing to the considerable increase in the business sector and thus, an enormous increase in the complexity of the organisational struc
Internet is becoming more and more a business tool,available to Italian companies, which may direct their attention to a userscatchment area "potentially infinite" The Italian e-commerce, although lagging behind North American andEuropean, is progressing both in terms of demand (gradual increase of usersconnected to the internet) both in terms of quality of service and productoffered (improved performance of e-commerce portals and advanced sales techniquesof "Web Marketing").How weexplain this interest for on-line purchases?Simply with a word, progress. The coverage of theentire nation with broadband (ADSL) has made it possible to navigate so muchfaster and safer (no danger on Dialer) compared to a few years ago with simple telephoneplug. Moreover, usually those who offer goods and services online has morecompetitive prices than those who work with traditional sales: in fact thereare less operating costs, advertising / visibility and human resources. In addition, the vast amount of users 24 hours a day, 7 days a weekallows online stores to have more merchandise possible with a significant fallin gross margins.In any case, buy products online is convenient, easy,fast and very safe. The fact of security can still be the biggest obstacle thate-commerce will face for the boom that all expect in the following years. Infact Italian customers are very skeptical and always in search of"traps" to avoid (the distrust is a bit of our nature, fortunately).Then, as well as to grow in terms of numbers, the course and its traders shouldform Internet users about possible risks to purchase online and proposestrategies and techniques that encourage protection of the user to placegreater attention and confidence in what we are doing.In this regard, a successful example of informaticsshop online is Brandhardware.it, by proposing a site with pleasant graphics andvery simple, able to "reassure" the visitor and transform it into acustomer status, thanks to the competitive prices of products exposed. The menu on the left, is a classic example of usability that allows withonly 2 clicks to reach the product needed quickly and easily. The portal hasrecently inaugurated and is dedicated to offers LCD monitors and especially notebooks.Then wishing the trend to continue and especially that those involved ine-commerce sector do not lose the opportunity to grow more and more the Italiane-commerce and perhaps to achieve, at least in qualitative terms the Americanmodel.
Shopping,online,Italy,growing,