ForRent.com,Dominates,Social,M communication ForRent.com® Dominates Social Media in the Multi-Housing Ind

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NORFOLK, Va.—(November 19, 2008)—No other Internet listing service in the multi-housing industry hasengaged its audience through social media quite like ForRent.com. According to Vitrue,Inc., a social media marketing company, ForRent.com is dominating themulti-housing sector’s social share of voice. As a product of For Rent MediaSolutions™, a division of Dominion Enterprises, ForRent.com,utilizes tools such as Twitter, MySpace®, Facebook and YouTube™,to achieve this accomplishment.ForRent.com's ranking was determined by Vitrue'sSocialMedia Index™ (SMI), the recently launched free tool that measures a brand'sonline conversations. Based on patent-pending technology, scores are comprisedof various online conversations ranging from text-dense micro-blogs tomulti-dimensional video sites. "We are thrilled with the results found by Vitrue's Social MediaIndex," said Brock MacLean, vice president of national sales anddevelopment, For Rent Media Solutions. "Social media is a veryeffective way to communicate with our core demographic of 18-34 yearold adults. For Rent Media Solutions' involvement in social networkingsites like MySpace, Facebook, Twitter and video sharing sites like YouTubeallows us to participate in a true dialogue with consumers, giving usmore insight into our audience and their needs. We plan on expandingour social media efforts in the future. The Social Media Index willhelp us gauge the success of our efforts and how we are resonating withour consumers."Generating more than 83percent of social media activity, video sharing makes up the largest portion ofForRent.com’s SMI score. Apartment property video commercials seen onForRent.com, called Community Theater™, are distributed to anextensive network of channels including major search engines like Google™ and Yahoo!®,social networking sites such as MySpace, and video sharing sites includingYouTube. During October alone these videos were viewed more than 17,000 times aday.Generating more than 12 percent of the SMI score,communication through social networking makes up the second largest method ofsocial activity for ForRent.com. MySpace has played a significant role in thesuccess of For Rent Media Solution’s social networking efforts. More than 40 profilepages have been set up, representing more than 40 markets where the company’sanchor publication, For Rent Magazine,can be found. Through these efforts, For Rent Media Solutions communicates withmore than 5,300 consumers.  The remainder of the score is comprised of bloggingand micro-blogging. This number includes activity from blogs, such as the ForRent.com blog, and keyinfluencers who chat and push content through micro-blogs, such as Twitter. Twitter is a service thatallows its users to send updates to their “followers” while trailing otherindividuals as well.For more details, pleaseview the full Social Media Indexreport."The Vitrue Social Media Index providesinvaluable insight for marketers to understand how they are stacking up in thesocial media space," said Reggie Bradford, chief executive officer ofVitrue, Inc. "Brands are being talked about in social settings and we areproviding the ability to proactively track these conversations. We firmlybelieve understanding and measuring your performance in these environments iskey." About For Rent Media Solutions™Headquarteredin Norfolk, Va., For Rent Media Solutions is a division of DominionEnterprises. As the multi-family housing solution for apartment seekers,property/apartment managers and owners, For Rent Media Solutions providessuperior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency,studio or loft and provides a free customizable apartment searchfrom morethan 50,000 apartment listings nationwide.  For Rent Media Solutionsoperates For Rent Magazine®,as well as ForRent.com™-TheMagazine, and publishes 98 magazines covering more than 190 marketsnationwide, including After 55™ Housing& Resource Guide and ApartamentosPara Rentar®. For Rent Media Solutions operates fiveadditional Web sites:ForRent.com®,SeniorOutlook.com™,CorporateHousing.com®, and ParaRentar.com™.  For Rent Media Solutions is a companydedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together.About Dominion EnterprisesDominionEnterprises, a division of Landmark Media Enterprises, LLC, is a leadingmarketing services company serving the automotive, real estate, apartment,recruitment and marine markets. The company operates a variety of businessesthat offer Internet marketing, Web site design and hosting, lead generation,CRM, and data capture and distribution services. The company has more than 40market-leading Web sites reaching more than 16.7 million unique monthlyvisitors, and more than 450 magazines with a weekly circulation of 4.3 million.Headquartered in Norfolk, Va., the company has 5,400 employees nationwide andannualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.About Vitrue, Inc.Vitrue, Inc.delivers world-class advertising solutions for marketers to connect withconsumers in social ways. Vitrue turns traditional advertising into direct,personal relationships by harnessing the authenticity, depth and viral natureof social media, which enables consumers to help build brands through theironline actions. Through their industry expertise, technology platform andintegrated marketing approach, Vitrue offers the most comprehensive socialmedia marketing solutions built exclusively for Fortune 1000 brands andagencies including P&G, Unilever, Pepsi and Grey Advertising. Vitrue isbased in New York City and Atlanta. For more company information, please visit http://vitrue.com.  ###