How,Market,Your,Apps,Without,A communication How To Market Your Apps Without App Store
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With such rapid growth of smartphone usage, there is nodoubt that we will see more and more mobile apps in the coming years. Thismakes it very crucial for everyone in the mobile application industry to learnmore about the tools that can make for a comprehensive marketing strategy. Oncean application is created and launched, its success depends largely upon howwell it is marketed. That being said, you dont need a huge budget to marketyour app. There are number of cost effective ways to market your apps and toget them noticed in a crowded market. Makeit Unique: Firstandforemost, to succeed in the world ofmobile apps, you need to make something that gets the users excited andconstantly improve on it. Build an app that is unique, well thought out andshould be adding value. Be different from what your competitors produce.Remember, whatever idea you get for a new application, chances are someone hasalready thought of it, and maybe even created something on those lines. So evenif you cannot make a product that does something different, ensure it does itdifferently. Choosea good name: Onceyou have an app ready, pick a good (& relevant) name for the app that makesit stand out in a crowded marketplace. The name should unique and have a goodrecall. Usesocial media: Social media is one of the low budgeted andmost effective ways to promote your app. This can work very well if you have aniche product. Getting in touch with your audience can be a great way to growyour customer base. Platforms like Facebook, LinkedIn and twitter are greatplaces to start. Since they are accessed via mobile on frequent basis, it is agreat way to grow your customer base. One should look to constantly increasetheir following on Facebook, Twitter and other social media platforms by beingactive and also keeping the users engaged at the same time. Make a YouTube Video:Along with utilizing social media sites, developers are also using YouTube tomarket their apps. And in many cases it is working really well. Not only canYouTube help you demo your product to your audience, it is an avenue thatoffers the opportunity for your app to go viral. PR: Buildrelationships with bloggers and journalists/editors who cover your field. Sendpress releases and personalized, friendly emails to them to establish trust andrelationship. Suggest that they test out your app and get them as excited aboutit as you are. Influential people writing about your app will make users sit upand pay attention. Target editors/journalists and Keep in touch with them, especiallyat business times of year, such as Christmas, summer, and Valentines Day etc. Builda great landing page: Your website should look professional butthat doesnt mean that you spend a ton of money on it. Your website's qualitywill give people an idea on what type of quality to expect from your app, so ifyour website is hastily thrown together and looks ragged, your audience won'texpect much from your app. Once the website is ready, link it with your socialmedia accounts. Also, use some search engine optimization techniques toincrease the visibility of a website. TraditionalMarketing: Using basic medium of marketing such as televisionmedia ads can get you great results. In promoting your app. Likewise, utilizingprint advertising in specialized magazines and newspapers create awareness andbrand recall. Running, tracking and measuring mobile ad campaigns with mobilead networks, also place some advertisements on very carefully, purposefullychosen pages and blogs that are relevant to your app. Try mobile video advertising, moving bannersand rich media and analyze your conversions to see what provides the bestresults. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}
How,Market,Your,Apps,Without,A