How,end,your,speech,William,Pe communication How to end your speech, William Penn style
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The two most important parts of our speech are thestart and the finish. But most of us spend a lot more time concentrating on howto kick-off our speech rather than how to end it. Too often speeches havegood beginnings and fizzling endings. Thats a mistake because the end of our speech isour chance to give audience members something to walk away with. The start of our speechis important to establishing rhythm for us and credibility for our audience.The end of our speech is our explanation point.One of the people who offered words of wisdom abouthow to properly end a speech is the great William Penn, a man who gaveinnumerable speeches during his lifetime. If youre like most Americans,William Penn is probably a name you remember from school but would behard-pressed to explain the role he played in our nations history. This is not usual for anation rich in important historical characters.For the record, Penn was a real estate entrepreneur,philosopher, early Quaker and founder of the province of Pennsylvania, which becamethe U.S. state of Pennsylvania. The democratic principles that he set forth served as an inspirationfor the U.S. Constitution. He walked among us from 1644 to 1718.Heres what William Penn had to say about ending a speech in amanner that accomplishes its intent: Speak properly, and in as fewwords as you can, but always plainly, for the end of a speech is notostentation but to be understood.In other words, dont try to be showy or flowery.Dont get abstract or overly metaphorical. Dont be given to romanticizedsoliloquies. Instead, focus on directness and clarity. People respondfar better to directness and clarity at this stage. Get too flowery ormetaphorical and our message is likely to be misinterpreted or watered down.So we should carefully consider our parting message.Whats appropriate? What will actually penetrate? We might want to:>> Reiterate our key message,the one we started with and reinforced along the way.>> Echo something we said atthe start of the speech, so come full circle and give our audience a sense ofcompleteness. This gives our comments a wholistic feel.>> Present a call to action,if were asking or expecting audience members to act on what we have said. Ifwe dont make the request or challenge, we dont get the desired action.>> Contribute money to a causethey can get behind, based on the information we have imparted.>> Change their behavior inways that benefit them.In any case, we give speeches for areason, and that is to influence others in some manner, shape or form whetherto educate, entertain, motivate, manage or chastise. The end of the speech isour final opportunity to put our stake in the ground and drives audiences toaction.William Penns advice is sound and practical. Simplyput, it is to articulate our closing thoughts with directness andunmistakable clarity.
How,end,your,speech,William,Pe