Ford,Issues,Challenge,Web,Desi car Ford Issues Challenge to Web Designers, Offers $50,000 Prize
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Looking to prevent confusion over advertised fuel economy estimates,the Ford Motor Company has announced an open challenge to web developers tocreate an app that helps drivers monitor their own vehicles fuel economyperformance. Announced at the 2013 New York International Auto Show, thechallenge will award $50,000 to the developer or team that designs the mosteffective, user friendly app."We're looking for the best way for an app developer toaggregate, visualize and define personal fuel economy," says Jim Farley, executivevice president for global marketing, sales and service for Lincoln. They candevelop software or hardware. By creating a helpful app for drivers, Farleysays Ford is looking to help drivers save money and fuel while improving theirdriving habits, as well as gain a better understanding of the capabilities oftheir vehicles, relative to EPA estimates. Customers are often confused andoverwhelmed by miles per gallon claims, he added, noting that many companiesadvertise vehicles with best in class fuel economy, comparing the idea to aschool in which 92 of the 100 students were named best in class.Fuel economy issues have plagued a number of the worldsautomakers in recent months, as Hyundai, Kai, Honda, General Motors, and evenFord have been met with lawsuits alleging overly exaggerated miles per gallon claimson their vehicles. Outcomes have varied between brands, with some admittingfault, reaching multimillion dollar settlements. Hyundai and Kai admitted thatprocedural errors were to blame for their overly optimistic mpg claims, and anunspecified settlement was reached in the several million dollar range tocompensate owners who were forced to pay more than advertised on gas.In the case brought against Ford, a number of owners from acrossthe country have claimed that fuel economy estimates for the C-Max and Fusionhybrid vehicles were grossly overstated, by as many as ten miles per gallon,forcing owners to spend more than expected on gas. In response, Ford has saidthat they are working closely with the Environmental Protection Agency to seeif changes are in fact needed on an industry-wide level. Ford declared itswillingness to further improve the process for generating fuel economy labels,though they also clarified that hybrid vehicles can have widely varying fueleconomy performance, based largely on particular driving habits.With an application in place to track an individuals fueleconomy figures, Ford believes that it will become clear how bad habits andaggressive driving can negatively affect miles per gallon totals. Using thisinformation, corrective steps can then be taken to help improve driving efficiency.To give developers a helping hand in the process, Ford will offer direct accessto onboard data gathered by vehicles, allowing them the ability to designcomprehensive systems that deliver usable and accurate information to driversin real time.By presenting the call as a contest, complete with asubstantial monetary prize, Ford is hopeful that such a system will be soon becreated and implemented into their vehicles, giving owners the tools they need todrive safely and efficiently, and preventing the need for further legal action.
Ford,Issues,Challenge,Web,Desi