The,pressure,the,retail,distri car The pressure of the retail distribution industry
In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t
Since last year, the share of own-brandvehicles has been declining. To the proportion of the first two months sharecompared with last year, own brand micro car in the domestic passenger cardropped from 72% to 63%, the proportion of small cars of its own brand in thesame period also declined from 39% to 30%. Visible, pressure momentum under thejoint venture brands unprecedented strengthening the Suzuki Wagon R in the 2011mini-car sales charts, ranked No. 5 this year, has moved to the A ranks, theChevrolet Sail sedan snatch originally belonged to the FAW Axial compartment ofthe small car sales throne.But not every level of market share ofown-brand vehicles are on the decline, after analysis, the share of more than acompact level maintained at 2011 levels, the compact car share remained ataround 28.5%.All along, the main models of compact carsin China's car consumption; you can put the compact car to gain power, the lossof the compact car lost world. 2011 sales of compact cars about 63% of thetotal sales, the first two months of this year, the share is already close to67%. Therefore, the own brand compact car sales are also much more than otherlevels of total sales. In this sense, the share of own brand compact car,remain of great significance for China's national auto industry is welldeserved mainstay.The compact car is the main market of thefamily cars, the models are the most abundant, competition is fierce. Accordingto incomplete statistics, in sales of models there are 87 kinds, of which 45kinds of own-brand models, the average monthly sales of less than 2900, 42kinds of joint brand models, the average monthly sales over 7700. Compared withsales of joint venture brands, independent brands at a relative disadvantage,monthly sales of the joint venture brands close or reach more than 10,000 carsare about 14 kinds of domestic brands Great Wall Tingyi C30, BYD F3, ImperialEC7 three models. Among them, the Great Wall Tingyi C30 monthly sales of15,100, the leader of the domestic brands, BYD F3 and Imperial EC7, followed by13500, 09200.Especially focus on the big space, low fuelconsumption, oil prices advance 8 times, winning a large number of rationalconsumers, and its constant pursuit of greater security efforts, to please theconsumer adhere to the relatively low price, high price most Zhang won themarket. Main products: car dvd player and in car camera,are with good quality.The target market segments of its own brandto survive in the fierce market competition guidelines and based onfundamental. Buick Excelled, Volkswagen Laved, Volkswagen Bora, SAIC ChevroletCruse, Beijing Hyundai Wyatt move, FAW Toyota Corolla and joint venture brandsin its class compared to the Great Wall Tang wing C30, BYD L3 price rangelowered into the 6 - or 9 million, to avoid a tragic fight with the jointventure brand.Many people have this misconception thatafter the breakdown of the limited market capacity, in fact, not at all, it canbe said for the entire market is a small market, but is a big market forindividual enterprises, but. Blink of an eye coming in April, theopening of the Beijing auto show costumes soon, many independent brands haverevealed a strong desire to develop high-class car, has been pre-listing,Hangman also intends to launch a high-class car, but for this look at thereality of the level of own brand vehicle model year sales are not as good asthe Great Wall Tingyi month sales, the outlook is not very optimistic. But toomuch of human, financial and power input to the development of high-classmodels, naturally caught the energy of the compact car will be limited, imaginethe field shortage of own brand car prices in the A-class car, is not will facethe full range of fall. This is a terrible thing.
The,pressure,the,retail,distri