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The Buick and GMC branches of General Motors are known for the fact that their customer base often comes from drivers who were not previously loyal to the Buick and GMC lines. In fact in 2011 more than forty percent of customers for Buicks came from outside of General Motors, and just this January past that number increased to more than fifty percent after the release of the all new Buick Verano compact luxury sedan. But one person Buick thought they would never have to attract from outside the Buick line would be a Buick right?Well actually Buick recently attracted a brand new customer from outside the General Motors loyal customer base, one Mr. Kevin Buick, an attorney in Sycamore Illinois. Mr. Buick has never before purchased a Buick vehicle or other General Motors brand vehicle, but with the release of the new Buick Verano that changed!With my name, Ive been asked if I drive a Buick for as long as I remember, said Buick, a distant relative of brand founder David Dunbar Buick. But the cars were never right for me. The Verano, though, is truly perfect in every way that I ask of a car. It honestly feels like it was made just for me, so its amusing that I get to step over my name embossed in the sill plate every time I get into my car.I couldnt be more excited to finally have a Buick in my garage, instead of just having the name on my mailbox.Mr. Buick was previously driving a Subaru Outback, which he has replaced with his new Buick Verano. He is very excited about the purchase of this new vehicle, because he believes it offers him the perfect combination of size and features.I need some creature comforts, but Im not interested in a larger, more expensive car. My Verano has a high quality level for the price. Small things like the heated steering wheel make a big difference.The Verano is the first compact luxury sedan in the Buick line and features many luxuries including a seven inch ColorTouch radio. A lot of people want small, high-quality cars, said Mr. Buick. Its a little narrow-minded to equate luxury with size. Im pleased, and proud, to see American carmakers stepping in that direction.Sales of the Buick Verano have skyrocketed in January of this year, and the Verano isnt the only Buick whos sales are increasing. The LaCrosse Luxury sedan is also becoming a hot item this year with over seven percent in sales increases this January. In fact this January Buick sold out their closest competitors, the Acura, the Audi, the Infiniti, and the Lincoln.Buick is an evolving brand, said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. As more consumers walk into our updated facilities to learn about our latest products like Verano and purposeful technology like eAssist, we expect to welcome more new members to the family.
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