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General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling
A pair of new Buick models are headingto the market, with the full size Lucerne slated to be discontinued.That move would leave the Enclave crossover as the largest vehiclesold by Buick followed by the LaCrosse, a larger midsize sedan.After the LaCrosse, the Insignia (orperhaps Regal) will be added just below it. Though nearly similar insize, but weighing about five hundred pounds less, the slightlysmaller Buick will be slotted between the LaCrosse and another newmodel based on the Chevrolet Cruze platform. That model is alsoexpected to be a sedan although there is not much that we know aboutit.Offering A More Youthful AppealThese changes affecting Buick, whatGeneral Motors calls its premium brand, are meant to help refocus theline in a bid to target younger buyers. Even with the family orientedEnclave in its line up, the average Buick owner is at least 70 yearsold, which isn't good for a brand seeking long term buyers. The newLaCrosse has been designed to appeal to up and coming middle agedbuyers while the Insignia should garner the attention of buyers whoare still in their 30s. And, depending on how the smallest Buicksedan is contented, that car could appeal to upwardly mobile driverswho are in their 20s.GM hasn't officially announced theirplans for Buick, but that information was uncovered in a recentbusiness filing with the federal government which detailed theautomaker's plans for the brand. Readers of the report also learnedthat Cadillac will be replacing the DTS and STS sedans with onemodel, dubbed the XTS, a rear wheel drive sedan at that.Change For BuickThe change for Buick comes when GM isbattling to makeover its image in the face of having received morethan fifty billion dollars in taxpayer money. GM is losing marketshare, has seen its position with buyers deteriorate and has beencriticized for not having the right mix of products for sale. Asrecently as the 1980s, Buick had a more youthful appeal with theRegal and Grand National drawing enthusiasts to the brand. By theearly 1990s, GM abandoned its sport edge for Buick resulting in adecrease in sales and a rise customer age.Buick also must fill the gap left byPontiac as that brand exits the market. Along with GMC, visitors toBuick showrooms must see that the brand is relevant, but only if theyhave reason to appear there in the first place. Article Tags: Buick Models
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