Ford,Dives,into,Social,Media,e car Ford Dives into Social Media
In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t
To excite North American consumers about their latest offering, Fordhas already shipped 100 Fiestas to the U.S. as part of the automaker'sFiesta Movement campaign. For the next six months, 100 Americans willdrive a Fiesta completely free of charge as they record theirexperience and impressions of the vehicle online via fiestamovement.com.The Fiesta Movement campaign is comprised of young and well-connected drivers. The campaign is intended to leverage social media to spur grassroots interest in the Fiesta and generate demand for the car leading up to its release.This bold campaign is plenty risky for Ford as few companies have had success running similar viral campaigns. However, Ford Tacomaand other observers recognize that Ford has plenty to gain if thecampaign proves to be successful. For a limited financial investment,Ford can put the Fiesta in the hands of influencers and in front of itstarget demographic at a significantly lower cost than a traditionalmedia buy.Of course not everyone believes that such a campaign will be capableof enticing consumers. First, with a free car, free insurance, and evenfree parking, how can anyone expect these drivers to give completelyunbiased opinions of the vehicle? Despite these perks, Fords socialmedia guru Scott Montyhas indicated that the Fiesta Movement drivers were instructed to betruthful and honest. To do their part, Ford will not censor or edit thecontent generated by those participating in the campaign.Although the campaign is risky, Ford has little to worry about andeverything to gain. With brisk sales of the Fiesta in Europe, the FordFiesta seems poised to be a success in North America soon enough.
Ford,Dives,into,Social,Media,e