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Hyundai recently introduced the Hyundai Assurance Program.This unique incentive program enables consumers to buy or lease a newHyundai and return the vehicle without penalty should they be affectedby a job loss or situations that make them unable to continuepayments. At Chicago Hyundai, the simple incentive has successfully fueled confidence among buyers who continue to be worried about the economy.Similarly protecting car buyers that lose their job is a new program from Ford.As an extension of their existing Drive One campaign, Ford will makeup to 12 monthly payments of $700 or less for new car buyers that losetheir jobs and cannot afford to continue the payments. San Diego Ford dealers say this new program will begin on Tuesday and is scheduled to run until June 1st.This new incentive program applies only to new Ford, Lincoln, orMercury vehicles, but excludes Fords other brand, Volvo. Currently theautomaker is attempting to find a buyer for the Swedish subsidiary.But Ford and Hyundai will not be alone in this new consumer-friendlyincentive craze. General Motors will also be announcing a similar deal.The GM Total Confidenceprogram will include nine monthly payments of up to $500 for buyers whofind themselves without a job within the first two years of owningtheir vehicle. The added catch according to Louisville Chevroletis that GM will only extend these payments to those customers that areeligible for state unemployment benefits. The incentive applies to allGM vehicles aside from Saab - another Swedish subsidiary that ispending sale.Other incentives have been abundant. These have included cash back,low APRs, or even zero percent financing which have helped continuemomentum among Detroit Chevrolet dealers.But with incentives rampant and consumer confidence dwindling, few havehad an effect on new car sales. However, the Hyundai Assurance Programis going strong, helping Hyundai gain momentum and market share in thisvolatile auto market. As a result, GM and Ford have both noticed.
Auto,Incentives,Encourage,Car,