Not,Quite,Ready,Finish,Off,Sat car GM Not Quite Ready to Finish Off Saturn
In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t
The history of the Saturn brand can be traced back to about 1985when GM management decided that the best assault against encroachingJapanese brands such as Honda and Toyota was to create an all new carcompany. Eventually, the Saturn name was settled on for the company,which built a factory in Tennessee and began to produce the S-Series.Fromthe start, the compact cars from Tennessee attracted a strong followingof loyal devotees, owners who loved the quirky car company as much asthey enjoyed their little cars. Annually, owners would gather togethernear the Spring Hill plant to show off their cars as well as theirdevotion to Saturn.Eventually, the S Series began to lose itssheen as GM neglected to update the model or include a second line ofvehicles to supplement the Saturn brand. By the end of the 1990s,Saturn's role as a separate car company appeared doomed before thebrand was finally folded into the GM fleet a few years later.Today,Saturn along with Cadillac, Buick, GMC, Pontiac, Chevrolet, Hummer andSaab represent the GM brands sold in the US, just another moniker inthe long list of GM nameplates. But, Saturn's future has beenthreatened of late as the automaker weighs a federal mandate to trimthe fat which could include several brands being sold off or retired.Hummer,Saab, Pontiac and Saturn have been mentioned most as the brands mostvulnerable to being shut down, with Saab likely to be sold off whileHummer is simply liquidated. Pontiac's future could hinge on itsrelationship with Buick and GMC (they share dealerships) while Saturn'sfortunes may depend on the automaker's plans for Opel (they sharemodels).Regardless, the word coming from Mark LaNeve - GM'smarketing chief - have been suggesting that Saturn may have a futureafter all.When interviewed by several leading publications inDecember 2008, LaNeve said that GM would revisit Saturn to see whatrole the brand could play for the company going forward. GM is keenlyaware that the brand's dealer network is among the best in the countryand that Saturn's relationship with Opel could help the brand live on.Regardless, GM is interested in helping dealers clear out old inventoryto make way for new models.GM's desire to keep Saturn could reston what a proposed "car czar" would order, an Obama appointee expectedto oversee the US auto industry when he or she is appointed by Spring2009. That person could weld an unusual amount of clout, but with thefederal government holding the purse, GM may have no choice but tofollow the federal mandate for Saturn and all of its many brands.Aquarter of a century later Saturn is no longer known as "a differentkind of car company" but if Saturn faithful have their way, the brandwill soldier on minus its quirks, but perhaps with its mystique inplace.
Not,Quite,Ready,Finish,Off,Sat