Tobacco,Pack,Branding,Theory,a business, insurance Tobacco Pack Branding - Theory and Practice for Custom Cigar
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Cigarette Boxes:Smoking is a common phenomenon these days. The cigarette manufacturing is the growing industry in the present era which has a maximum rate of consumption. This consumption range includes the local as well as international brands of cigarettes. As this is a growing business with much more income, all the cigarettes manufacturing companies take a serious interest in the presentation of their products in front of their customers. Almost every cigarette manufacturing company make their own cigarette boxes presenting themselves as a bigger and class brand of cigarettes. These customized boxes for an eye-catching and appealing presentation of cigarette products can really bring many opportunities for turning a simple and local cigarette into a bigger brand.Cigarette Box Dimensions:Before getting into the discussion, it is mandatory to know a little about the cigarette boxes. A simple cigarette box is made up of cardboard. The customized cigarette boxes reflect the length as well as the width and diameter of the cigarettes. The standard size for the cigarette box is the 2.25cm height, 1 cm width and a depth of 3.5 centimeters. The difference in the cigarette boxes is usually as per the length of the cigarettes.The Plain Packaging:In recent times, the government of California along with the collaboration of world health organization (WHO) has put the trend of presenting the cigarettes in plain packaging. The present article will analyze the effect of plain cigarettes pack upon the marketing strategies and the packaging is considered as one of the most important “P” of branding. With the plain packaging, would the tobacco manufacturing companies would be able to brand themselves as effective as they do with a branded packaging. What will be the packaging strategies of cigarette manufacturing companies for the effective branding of their products? The Claim of Tobacco Companies:The tobacco companies are usually banned from on-air advertisements and other marketing strategies as they trigger an unhealthy environment. In addition to this, the cigarettes advertisements also target non-smokers as well as teenagers. The claim of cigarette manufacturing companies is that the advertisements and marketing strategies used and adopted by the tobacco companies do not intend to target non-smokers as well as teenagers. They just present their products in front of their customers who are already using their products. In addition to that, the packaging of their products does not trigger any community or target any specific group of people. Court’s Initiative:The above-mentioned argumentation provided by the tobacco companies has been rejected by all over the world as the internal documentation of the cigarette companies has been proven to trigger as well as target more and more customers to increase the consumption of their products. The effect of the customized packaging is presented as the silent salesman who is proved to be more effective than the advertisements and other mediums of marketing.Tobacco Packs Branding:The only branding techniques that cigarette manufacturing company’s use is customized packaging. The statement of Japanese tobacco international in response to the standardized packaging in the UK presents the basic theory for the custom cigarette boxes. The theory goes like “The basic aim of any business is to be in the state where they can communicate with their consumers. The basic aim of marketing done through customized packaging is to invest and innovates its packaging designs and quality which can help JTI as well as other companies to compete with the other companies. The product packaging is used in a variety of manners which invokes the consumption desire in the consumers”
Tobacco,Pack,Branding,Theory,a