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Consumers increasing preference for same day delivery is putting the new businesses under a lot of pressure to create loyalty amongst customers. Therefore it is essential to choose a delivery partner that provides fast courier service. 637 unique start-ups were founded in 2018 (source Inc42). With an aggressive approach taken by the government through "Make in India", lots of businesses enter every year to fulfill customer demands. India has 48million SMEs, the second-highest number in the world after China (with 50m) (Source PWC). To be able to create happy customers a professional courier service plays a very important role. Being able to get what they ordered on time and intact is the key to get the customer re-order from you. SMEs need a delivery partner that can help them achieve the goal to acquire and retain customers. To be able to understand how to please the customer, one must understand what is driving today’s customers. What is the nature of the customer and what makes him spend and come back for more? The purchasing behavior has of the new age consumer has changed including their demand to be able to track their orders through an online courier service. The below-redefining trends in the market play a vital role in shaping how new businesses operate. Demographics - As per the Economic survey 2018-19, “Working-age population to grow by roughly 9.7mn per year during 2021-31”, which means more people will be earning and have the ability to spend more. As per the National technology readiness survey, nearly half of the customers are millennials, 29% of customers are between the age group of 35 to 54 and 22% of customers are 55 years and older. The younger consumer base is not only tech-savvy but also appreciates a good effort. An effort to make deliveries seamless and timely will be an added advantage to the small businesses. Whether it is offering same day delivery or offering easy return courier pickup from home at a click will get more brownie points.  The younger generation of millennials wants speed with service. The conveniences have got them hooked but to keep them stay will be in the hands of the professional courier partner these SMEs hire.Urbanization - As per McKinsey by 2030 India’s growing urban population 590 million people by 2030. With the increase in the working-age population (270 million people by 2030) India will see a change in terms of difficulty to find time to travel and complete tasks that are of personal need basis. An SME that has a service that offers the needs be fulfilled quickly and with personalization is important. The report shows by 2030 following are the opportunities for India By 2030, 590 million people will live in cities.The net increase in the working-age population will be 270 million.The net new employment that will be generated in the cities will be 70%.The middle-class urban household will increase to 91 million.The number of cities that will have a population of more than 1 million will be 68.  The whole urbanization means people will be living in more nuclear setup and more hard-pressed on time. Therefore a small business must ensure that the trouble of courier pick up and delivery is sorted by the on-demand delivery partner that provides technology-based solutions to make life easy in the urban cities.  Digitization - According to a report by the Internet and Mobile Association of India (IAMAI), India ranks at number 2 on the number of active internet users. They want everything on an app from shopping to an option to book courier online. The Internet of Things (IoT) is revolutionizing the business sector overall. With big players to compete with, technology is the key to attract customers for these small businesses. SMEs must have an online platform to be able to fulfill customer needs. Not only the shopping experience has to be seamless but also they expect fast one day deliveries. SMEs can ensure that right from order entry to order delivery customers should be able to track their orders. They can tie up with companies like Pidge that offer live order tracking with OTP protection to raise their game in the market against big players with bigger pockets. On-demand – The crux of the above is to provide a product or service that is delivered when needed with ease and convenience, that’s on-demand. The younger consumer wants everything instant, food, grocery, clothes, tickets and even a delivery package from their relative’s home. SMEs are competing not only on the time factor but also the convenience factor. One day delivery is not a luxury any more it’s a prerequisite for choosing your business over others. SMEs must ensure that their business remains viable in the future by keeping in mind what the future trends are in the country. The future belongs to those who can make faster deliveries with excellent service. Consumer experience is the key. That key factor comes when your delivery partner offers the following to you and your customers: Online courier service – It’s important that your delivery partner is online and provides you the updated status of your package. Professional courier service – Your delivery partner must treat your customers the way you treat them. Therefore, it is critical for SME that the delivery partner's delivery executives must be well trained and professional. Companies like Pidge hire full-time delivery executives which makes their service dependable. Each of our delivery executives is a background-checked, verified employee.Fast courier service – Customers want everything fast and quick, therefore your delivery partner must make faster deliveries. One day delivery is required to stay in business and your delivery partner must have the facility.Safe and reliable – Depending on your business you must ensure that your delivery partner is committed to these 2 things.  Choose your delivery partner that compliments your brand vision and delivers exceptional service to your customers. Delivery partners like Pidge are not only same day courier service but also offer online courier services along with live order tracking with the most secure delivery.