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It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that goodwill can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour.Reputation Management is no longer about mere good publicity. Reputation Management services have to be holistic and insight-driven. A profound understanding of the audience mind set, a clear narrative, driven through persuasive communication across multiple platforms and mediums, are the key to shaping opinion in an ethical manner.At Astrum, we understand reputation management and specialize in co-creating science-based holistic campaigns with our clients. Article Tags: Reputation Management
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