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Business report is different from other reports as it usually deals with a very specific issue and is based on a pre-specified targeted audience. Also, Business reports are time-based; unlike other reports, their validity expires with changing trends in the market. Business reports are concise documents that give information by summarizing and analyzing key factors and situations prevailing in the market and then make recommendations to the business that conducts the market research. Analysts from top market research firms have found out some important facts that are inherited by all successful business reports across the world.Target Audiences – Business reports are always aligned with their intended audiences. Identifying the needs, levels, positions, knowledge, personal demographics etc. is necessary for any business report. To avoid making wrong assumptions about the target audience, the business must compile a list in-advance and develop a profile based on them. Audiences can be broadly divided into primary, secondary and immediate audiences.Purpose of the report – The purpose or goals of the business report must be clearly defined. Mostly, the main purpose of a business report is to seek information by summarizing key information of the market; analyzing data by comparing costs with competitors, or strengths and weaknesses; and try to recommend potential actions based on the facts and data that have presented. Furthermore, research reports are general in nature, they deal with specific organizational objectives, strategies and decision making. The focus of the business report is always narrowed down by the researchers.The Report Format – Business Reports organize the information in an outline form before starting the work. The outline may include major and supporting ideas, going through details, and weeding out what’s unnecessary. This outline is the basic structure of every business report. The business report can be in the form of a memo report, a formal report or a standardized report. Reports may be technical, but are always systematic; they usually start with the identifying information and definition of the project and end with conclusions or recommendations.Organization of the supporting information – Business reports provide additional information to facilitate operational planning, production planning, supply chain systems, quality checks and investment strategies. Business reports always contain some sort of data collection. This can be in the form of primary data, where the researcher collects the data first hand from its customers, or it can be in the form of secondary data through second-hand investigative research. Business reports are highly purposeful, rather than conceptual, in giving reliable and valid research data on consumer behavior in a defined product type or an area within a specific target market.The presence and location of graphics within the written text – Graphics, nowadays, form a part of every standard business report. There is an alignment between graphics and the supporting visual presentation offered in support of the written information. Notably, a graphic is sometimes even more engaging and insightful than text. For instance, a line or graphic can better reflect a financial or operational trend, as compared to text. Tables, Line and Bar charts, Pie charts, Organizational charts, maps, photos, timelines, flow charts, pictograms, etc. are the most common forms of graphics used by business reports.Objectivity of the business report – Objectivity stands for the presentation of data free from personal prejudice and bias. All successful business reports are objective in each and every aspect. They differentiate facts and opinions by reporting all the pertinent information. Market Research Firms use bias-free language and impersonal style by avoiding any emotional touch or personal notes that may weaken the work. Use of graphics for projections and comparisons is used as an effective way to curb bias in business reports.Solutions, Findings and recommendations – Business reports provide the researchers and managers with all the necessary information to support effective decision making. From the management’s perspective, a business report must have analysis, findings, recommendations and possible solutions. This supports the communication about the viability of the proposed business in order to facilitate capital raising in the market. Business reports have a bond between the research, analysis and subsequent outcomes that arise from the evidence. This chain of information supports the development of appropriate business strategies to survive and flourish in the market.
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