Complexity,the,Killer,Small,Bu business, insurance Complexity is the Killer of Small Business Profits
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Complexity is the killer of small business profits,but it can be even more life-threatening in other professions, such as withsurgeons and pilots. The small business owner can learn a lot from those industries. Pilots, never ignore checklists, even when it comes to something as obvious asputting the wheels down before landing. Yet surgeons do not have such a goodrecord, often failing to do obvious things such as count the sponges that gointo--and come out of--a patient before closing the incision. Remember the dramatic landing of the commercial jetliner in the Hudson River bySully Sullenberger? When he took control of the plane from his co-pilot, theco-pilot immediately reached for the printed checklist and began to read theengine-out procedures...and later, the ditching and evacuation procedures.Why are pilots the most famous for using checklists? Why is there an entiredepartment at aircraft manufacturer, Boeing, that does nothing but develop andfine-tune checklists for the planes they made?Unlike surgeons, pilots do not consider it an insult to their intelligence tohave to be reminded to put the wheels down before landing. One theory is thatthis legacy comes from pilots who were tired, scared, or wounded during war andwelcomed any aid that would help them to simplify and focus on a few criticalthings, rather than having to remember every detail they faced and do everysingle thing, in the right order, and at the right time.Im reminded of a scene in the great Apollo 13 movie when two of the astronautshave moved into the lunar lander while it was still connected to the maincapsule. When one of the astronauts, played by Tom Hanks, returned to the maincapsule, he saw a piece of paper taped over a switch on the console. Written onthe paper was the simple word, No. When Hanks asked what that was about, hiscolleague said, Well, I was getting a little punchy and I didnt want to cutthe Lunar Lander loose while you two guys were still in it.Now thats a succinct but critical checklist!What workflows and processes do you undergo on a recurring basis, that youcould simplify through checklists? What processes do you wish you coulddelegate to someone else, if only you were confident they would complete thatprocess exactly as you would have. Checklists can help you there. What elementsdo you want to make sure that your employees or contractors NEVER forget?Again, keep in mind that simplification is the goal. When the co-pilot ofSullenbergers highly complex jet was looking at the engine-out procedures,there were literally no more than 5-9 things for him to consider. Any furtherdetail would have been a waste of time in what was already, by definition, anemergency situation.To learn more about how checklists can help simplify your business processes,listen to this complete track FREE at :http://smallbizceos.com/checklists/Be sure and listen through to the very end of the track as you may hearsomething astonishing...like......were going to be in the Hudson. (The voice of Captain Sully Sullenbergerjust before he landed his jet in the Hudson River.)
Complexity,the,Killer,Small,Bu