Investment,and,Business,Succes business, insurance Investment and Business Success... corporate message from fi
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Normal 0 false false false MicrosoftInternetExplorer4 Theinvestment on any business enterprise depends upon the product and the marketsituation. If the corporate believe toomuch in the product and its research highlights/innovation and the market isreally different, the entire investment may go in vain. Thecorporate that is highly imbalanced either by the R&D or by the Marketing& Sales function has largely burned their investment in many occasions. TheR&D would hype the product uniqueness and innovation but largely miss theconsumers need/connect and similarly, the marketing and sales function willgenerally focus only on what the consumers want but never on whether theproduct really meets/fulfills them. Unless these two extremes are wisely calibrated and balanced, theinvestment will not bring profit to any corporate. Naturehas the best examples for the corporate to learn better about theinvestments. In animal world, rearingyoung ones and parental care are huge investments. All animals hence want their investments tobe wise and successful. Thefishes lay two types of eggs viz., Pelagic eggs (eggs that float)Demersal eggs (eggs that sink) Thefishes that lay floating eggs (pelagic eggs) lay large number of eggs. The numbers may go up to millions. Inocean, the floating eggs moves to different regions due to the movement ofwater and wind. Sometime these eggs canget washed ashore or can be eaten by many aquatic creatures or can die due toother reasons. Further, the chance of floatingeggs getting seen by others and the possibility of getting killed or destroyedis also high. This is the reason why,the fishes that lay pelagic eggs, lay eggs in large number. Thefishes know the problem of floating eggs and hence invest heavily in theprocess of egg laying. Here, the hugeinvestment in egg number is inevitable for success. Inthe case of fishes that lay demersal eggs, generally lay limited number ofeggs. The egg number limits to1000s. Once the eggs are laid, they sinkdown to the bottom of the sea/pond or some fishes burry them under soil orbetween the rocks. The mother fish canhide the eggs and hence the success is reasonably assured. When results/success is reasonably assuredinvestment can be controlled or regulated. That is why the fishes that lay Demersal eggs limit their investment bylaying limited number of eggs. Themessage is that the business success depends on both the investment and knowingthe need for such investment. If thecorporate believe that just investment will breed success, it need nothappen. Manycorporate used to incurs huge revenue on advertisement of some products. The complete knowledge about the product,the target customer and finally the market are more important than theresource allocation or investment for such advertisement. The fishes that lay Pelagic eggs, that ishow differ from those lay eggs that sink. DrS Ranganathan, ClinRise Derma Pvt., Ltd., Chennai /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}
Investment,and,Business,Succes