Tips,Make,Your,Webpage,More,Va business, insurance 6 Tips to Make Your Webpage More Valuable

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A company’swebpage is a reflection of the business itself.  That is most certainly what a customer maythink since it is often his/her first introduction to a business. With this inmind, creating an excellent website is vital to the success of yourbusiness.  Before you consider design andmarketing, you will first want to make sure your site provides visitors theright information at the right time.  Ifyou are just getting started with your website or are updating an existing one,here are a few important tips you need to follow to create a valuable webpage. TIP 1: MAKE IT SIMPLEWhen itcomes to designing your website, the old adage KISS is good advice:"Keep It Simple, Sweetie”. Here is why:1.       For your visitors understandingYou don’twant your customers to leave your webpage because they can’t find what they arelooking for. Think about what information is important for someone to buy yourservice or product, and organize this information in an easy structure, such asa simple main menu. Make sure the important information is available from themain page and that it is not necessary to scroll down to access it.  Also, do not overload the page with unrelatedinformation.Use designto make it easier to complete tasks, not just for design sake. A simple butimportant design tool is the font you choose. You want your site to look sharp, and the font choice is essential tothis.  Keep in mind that the font youselect should be easy to read so visitors can remain on your site for more than5 minutes without feeling like they are cutting onions.You don'tuse your website - your customers do!  Addingmusic to your webpage might seem like a great idea, but visitors won’t go toyour webpage because they love the music on it, and it is likely that most peopledo not share the same taste in music. If you do choose to add music make sureyou give people the option to turn it off. 2.       For SEO resultDesigning awebsite that is straightforward and easy to navigate will also help your SEOresult. If the structure is easy, search engines will give better results andthe search experience will be faster and more positive.Limit theuse of animations and Flash. There are many major companies out there with big,shiny we sites that contain a lot of complicated and cool-looking Flash. Buthere’s a secret about it: a search engine can’t read those sites. TIP 2: MAKE IT RESPONSIVEMore than80% of the mobile phones sold in 2012 were smartphones. In other words, most ofyour customers may already own a tablet or a smartphone and they are going touse it to visit your webpage. Are you ready for this?If youdecide to update your website or make a new one, you need to ensure that it isresponsive. Responsive means easy reading and navigation with minimum resizing,panning, and scrolling.  It also means creatinga site that looks great across a wide range of devices, giving the customer agreat experience whether he or she is using a laptop, a tablet, or asmartphone.If you wantto build a responsive website but design is not your passion or your skill, youcan consider using website companies such as Wix.com or Weebly.com. They offergreat looking websites at an affordable price. All sites are 100% responsive and require very little work on your part. TIP 3: MAKE IT TRANSPARENTIt isimportant to remember that sales are about trust and there is no trust withouttransparency. There is some strategic information you MUST show on your webpageif you want people to trust your business:1.       Pictures: Apicture is worth 1000 words and it is the best way to show what you do, who youare, and what you sell. Would you book a room if you can’t see a picture of it?The answer is a definite no.  Also, greatpictures will make your web design much nicer. If taking pictures isn’t yourforte, then it is worth the expense to hire a professional photographer to doit for you.2.       Features / Services: Be specific and precise about what you offer and try to answer thefollowing questions: what? (What is it? What do I get?), when? (When does itstarts/ends? When will I receive it?), how? (how does it work? How can I book?),and where? (Where does it take place?)3.       Prices: Ifyou are concerned about advertising your prices, remember that most customerswill likely not buy your services if you don’t show your prices. Potentialcustomers may think, “If they don’t show their prices, then they are probablytoo expensive”.  Ensure your visitors caneasily find your rates and keep the price structure as simple as possible.  If customers need a calculator to figure thecost, then it is too complicated.4.       Contact info:Most of the time you will convert customers when you talk to them. The contactinformation must be easy to access and your email address should be easy toremember. TIP 4: MAKE IT FASTDid youknow that 40% of people will leave your site if it takes more than 3 seconds toopen?If yoursite is slow, the experience is frustrating and you certainly don’t want togive that feeling to your potential customers. Here is some data on how yourwebsite speed directly affects your revenue: http://blog.kissmetrics.com/loading-time/?wide=1There are severalthings you can do to improve your site speed:As we saidearlier, keep your website simple.  The moredata you have on your page, the longer it will take to transmit. Be verycautious with Flash animations, pop ups, and ads that could slow down your siteand distract your visitors attention from the important information.Here are moreeasy steps you can take to increase your website speed: http://www.dailyblogtips.com/6-ways-to-speed-up-your-site/ TIP 5: MAKE IT SEO FRIENDLY It doesn’tmatter if you have the most amazing webpage in the world, if nobody can findit, you will not make money. Google and other search engines use the keywordsas well as the content to determine what your site is about. Typicallyyou will want to include the following keywords: who you are (business name),where you are (location or address), what you do (bed & breakfast), andwhat you offer (reservations).Where andhow you add keywords to your website depends on the software you are using. Inmany website design tools it’s called meta keywords or search keywords.Here aresome nice tips that will help you improve your keywords efficiency: http://www.sitepoint.com/the-5-most-valuable-places-for-keywords-on-your-website/ TIP 6: MAKE IT BOOKABLEIf yourvisitors are able to find easily the information they are looking for andconsider it is reasonable, they will logically want to book online because itis the easiest and fastest way to make a reservation. Additionally, you wantyour customers to be able to book online so you don’t have to spend your timetaking reservations.  You can focus yourattention on other business tasks such as marketing and sales.  Having an online booking system will help youwith the success of your business.WebReserv offers a flexible booking systemwith an easy setup and an affordable price.  Once you’vedone these changes, get feedback from your friends and family.  Ask them to go to your webpage and navigatethrough to find the important information such as descriptions, pictures,pricing, contacting information, and the booking page.  Find out how long it took them to find theinformation and what was their honest opinion about their overallexperience.  Furthermore, ask yourcustomers about their experience, and take the feedback in account to keepimproving your webpage. 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