B2B,Lead,Generation,India,Util business, insurance B2B Lead Generation in India: Utilizing The Power of LinkedI
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Having a LinkedIn profile has become a benchmark of sorts for all kindsof businesses, simply because it helps in B2B lead generation in India in waysone could have never thought possible. However, there are some tactics thatneed to be implemented to make this possible. To begin with, one must have acompany profile that is optimized in the best possible manner. Space is likereal estate on the page, and one needs to include elements like the companylogo and a custom banner. Its also important to list specialties of thecompany, attach company groups (if they exist) and write a description of whatall the company offers to its clients.Adding follow buttons on ones website and blog also does wonders forB2B lead generation in India. The easiest way to get people to follow is to getthe LinkedIn widget and add it to the website and blog, which allows visitorsto know that one has a LinkedIn page as well. If a firm has a websitedeveloper, theres also the scope of creating a custom follow button and hyperlink.Next up, a companys staff is its biggest asset, and can help in promotions.The first way to ensure it is to make it compulsory for all employees to have afollow button in their signature. Depending on the volume of emails that aresent, a substantial number of followers can be gathered. Also, one mustencourage a culture wherein employees have the chance to create their ownpersonal brand, simultaneously promoting the companys brand as well. TheLinkedIn profiles must be updated and free of any errors. This way, the companycan project a professional image in front of clients and prospects.Status updates are another way to constantly stay in the limelight.Here, the 80-20 rule works wonders. One must ensure that 80% of the posts haveinformation relevant to the TGs needs, and the remaining 20% can talk aboutservices offered by the firm that can help the TG get closer to theirobjectives. The concept of building a content calendar is perfect for B2B leadgeneration in India, and helps in growth for the companyas well as its clients. And lastly, LinkedIn must be integrated in the overallsocial media strategy, since its almost certain to get better results than therest. Hence, paying proper attention to this channel is the perfect way ofgetting the job done faster.
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