B2B,Lead,Generation,and,Prophe business, insurance B2B Lead Generation and Prophecies: An Unfortunate Combinati
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Sales and marketing personnel are under constant pressure to get moreconversions and consequently, more business. So much so that they have no otherchoice than to think of tactics that lie in the grey area. One such practice isto predict the way the market will go in the times to come. This is, withoutfail, the most harmful step for all kinds of companies, simply because whilepeople mostly pay no attention to them, some actually think of these asprophecies and lost quite a lot when they dont come true. In B2B leadgeneration, this is very detrimental in terms of long term business prospects.There are times when the B2B lead generation team feels tempted to boastabout the companys competencies and how the product or service on offer canhelp the prospect save their organization from the upcoming doomsday, or profitfrom a big wave, so to speak. While these hyperboles might sound too much, thesimple fact is that its not uncommon to hear somebody boasting confidentlyabout the next big spike in the stock market. Brokers do it all the time. So doindustry analysts. But the problem arises when a sales executive says the samething just to get the other persons attention.The attention, obviously, is achieved, and helps in getting closer tothe ultimate objective of B2B lead generation. However, the fact is thatpredictions are not always as extreme as they are made out to be. So, combiningthem with the sales pitch is not the smartest of ideas, since it most oftenexposes how naïve the caller is. Generally, there are just two types ofmisinterpretations. First, the death of an industry, something like the factthat tablets will replace laptops and desktop computers. Before even thinkingabout making such a statement, its important to consider the kind ofrepercussions the former had. Such things rarely happen, and even when they do,they are not so extreme. Secondly, one can also be overly optimistic and saythat something big is about to happen that will revolutionize the wholeindustry. Both of these situations may cause unwanted frenzy, which is bad newsfor everyone. Getting back to the point, B2B lead generation tactics are fineso long as one does not make unwanted claims or unnecessary promises. Juststicking to the benefits of the offering works just fine.
B2B,Lead,Generation,and,Prophe