Website,Mystery,Shopping,Quali business, insurance Website Mystery Shopping
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Qualitativemarketing research uses different kinds of tools in order to achieve certainresearch goals. Some of those tools are mobile research where the mobile phoneis used as a tool in gathering data. There are focus groups that are basicallygroups of people participating in a study and meeting every week allows them totalk about their tasks. The members of the group may all be from the same areaor from different parts of the world which leads them to have online groupdiscussions instead of face to face ones.Mysteryshopping is another tool used by qualitative marketing researchers. A companywould hire a participator to do various things. The participant is a mysteryshopper who would act out different scenarios in a store by impersonatingdifferent customer profiles. Some assignments would be to ask certainquestions, make complaints, or even act in a certain way. These are done inorder to check:If the employees are adhering to companypolicies and standardsIf the customers are given service they need orexpectIf the current system of service or product isefficient or competitive enoughIf there are things about the companies servicesor products that need to be improved or changedFrankly, mystery shopping can be done for many other reasonsaside from the ones above but if you take that concept and apply it to websitemystery shopping, there are only a few things that are different. One is thatthe shopping is done online, second is you are tasked to visit a wide varietyof online shops to fill out surveys, try new products, look for points ofimprovement in the products or services. This is a new job opportunity thatallows the secret shopper to work from home and earn. Joining is just like anyother job its free to apply. Mystery shoppers are also tasked to do usability testing.Others might confuse this with just looking to see if the website looksattractive enough, but to look deeper. As an online shopper, the website islike the store. The way the store is arranged may affect the way shopping isdone. For example, the website may be attractive but it may not meet thefunctions an online shopper would look for. Each company has their ownengineers who create and maintain their online sites but the real testing onlyhappens when they receive reliable feedback from fresh eyes. Its like askingsomeone to proofread an article you have written. After writing it for so longyou were not able to see that some things were overlooked. Those things may belittle but that does not mean its insignificant. These are part of the thingssecret shoppers must be able to find and maybe suggest solutions for.
Website,Mystery,Shopping,Quali