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If you are planning to start a new business one of the initial step after deciding your product or service, is deciding for trademark of your venture. A trademark is necessary to mark your trade distinctly from other's trade. Basically it gives your product or service a distinguished identity from that of similar existing products or services. Besides name of your company trademark gives unique identity to your company. It's easier to remember trademarks than the company name. Those who cannot read the name of the company like children or even illiterates can recognize trademarks easily. Hence it is very important to have a trademark, and it is advisable to have such a trademark which is eye catchy, easily recognizable and attractive. Trademark may contain logo, or alphabets or some sort of symbol in any desired color or colors. Thus to decide your trademark,trademark logo search is very important and should be very carefully done. To help you with trademark search, you can find extensive help online. Once you decide with your trademark then you need to start the procedure to register it for which first step is preparation of trademark applicationand then filing it with the concerned authorities. Trademark is important in all kinds of product and services both nationally and internationally. These products and services are classified into different groups according to nature of the product or service, which makes trademark search easier during the registration process. All the separate classes of trademarks and facility marks in the country are listed under the rules and guidelines of the new act called Trade Marks Act of 1999, with the good and establishedprovision of zone-wise trademark offices in every place of India. Every office in major citieshas large and safe databases of all the trademarks which are registered previously and also of service marks. The information about all the pending trademark applications requiring registration is also listed with the concerned office.Once you are allotted your trademark from the concerned authorities then is the turn of its prosecution. To help you with preparation of application, its filing and prosecution of trademark some law firms are available all over the world. They have well trained and experienced trademark attorneys who help you in the whole process after extensive search for trademark. They charge you nominally for this. Information aboutFree trademark search is available online but it is advisable to go through specialized companies in order to ensure best possible options. Trade mark registration is equally important as your brand name registrationwhich is like a pre-requisite. Hence before starting your company register your brand, and choose an appropriate, eye catchy so as it is easy to remember trademark and get it registered with respective authority. Trademark ensures goodwill of your company. In case of any legal dispute anywhere it identifies the belongingness of product or service to your company. Your unique registered trademark gives you benefit over unregistered trademarks in eyes of law. Hence it is very important to choose your trademark and register it before starting your work.
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