Types,Business,Referral,Progra business, insurance Types of Business Referral Programs
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There are many different types of referral programs.It can be dependent on the type or age of a business as to which referralprogram may have the best results for a company. The types of referrals abusiness has can also be traced back to their origin.Where Referrals Come FromReferrals can come from many different people orplaces.Internal- Internal referrals come from within your business or organization. Employeereferrals are a great source of internal referrals.Professional- Professional referrals come from your company's accountants, solicitors andother professionals associated with your business.Network- Network referrals can come from individuals or other company's clients forwhom your products or services are relevant.Online- Online referrals can come from one or several of many available places wherea business can be shared on the web. Social networks, LinkedIn, websitemarketing efforts and search engines can bring in online referrals to your business.ExistingClients or Customers - When an existing customer shares howgreat your company is with their friends and family, it can bring you this typeof referral.Marketingand Public Relations - Various media opportunities can bringreferrals to your business. Press releases or publications, seminars,educational meetings and other media opportunities can direct referrals yourway.Targeted- Targeted referrals come from focused planning or hot topics relevant to yourbusiness.Knowing the types of referrals can be half of thebattle when it comes to how best to organize your referral programs. How Referrals Arrive Referrals will arrive at different levels ofreadiness. While some will only provide barebones information, and a possiblelead, others will arrive ready and willing to give your products and services ashot. Nameand Contact Information Only - Many referrals willarrive that include only an individual's name and contact details. These typesof referrals are best turned over to your most successful recruiters. Biographical,Background and Company Information - Those referrals thatcome in with a person's background reflecting relevance to your products orservices, as well as location and their company information are better than thename and contact referrals in the sense that this individual may already have arelevant tie to what you have to offer. AuthorizedNames - Authorized names are most commonly when anindividual has made a name for themselves and has given you permission to usetheir name in relation to your products or services. This is also a greatreferral in the sense that this individual has the power to create even morerecognition for your offerings. Willingto Buy - The best type of referral is one that comes readyto purchase your products or services. This individual has already beenimpressed by your sales team or recruits and is only waiting for you to contactthem to make their first purchase. Regardless of the type of referral that comes in toyour business, be prepared to nurture these relationships as they become a morevital element of your business as it continues to grow.
Types,Business,Referral,Progra