How,Get,Customer,Reviews,Third business, insurance How to Get Customer Reviews
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Third-party validation, in the form of customerreviews, can carry a persuasive power that advertising andmarketing simply cannot match. According to the marketing site HubSpot, 52 percent of surveyed consumers say positive reviews makethem more likely to consider a business (as compared to 28 percent who consideronly location and price). Obtaining customer reviews can be part of youroverall web marketing strategy. Fortunately, the reach of the Internet opens uplots of opportunity to connect with your customers.Engaging Customersfor ReviewsAsk nicely. Theres nothingwrong with contacting your best customers and simply asking them to write theirimpression of your business. Ask them to describe their success stories, ordetail how a problem got solved, with the help of your business. But by thesame token Dont overdo it.Aggressively soliciting for reviews compromises your credibility and can evenmake you look a little desperate. Interview them.Some customers may hesitate to submit reviews or testimonials because theyrenot confident in their writing ability. If you suspect this, ask if you mayinterview your customer. Ask him to speak off the cuff while you take the notes.Then, after the customer has approved the text, you may edit it into a review.Post some reviews yourself. Not reviews of your own company, of course but you canreview related businesses. Identifying yourself as a business owner yourselfcan position you as an engaged member of the community and remind people aboutyour company.Hold a contest.You dont want to offer free services or other giveaways for reviews thatsuggests compensation in exchange for endorsement, which is unethical. But youcan create a grand prize drawing for all customers and prospects, with nostrings attached. The more happy customers and prospects you generate, thebetter the chances for customer reviews later.Thank them. In any interactiveforum, whether Facebook comments or a websites testimonial page, include yourown responses and thanks for reviews even the less-than-glowing ones.Response Tacticsand MediaGo to video. If you havethe time and resources, a short video to post on YouTube, Vimeo or your ownsite adds sound, movement and engagement to the typical customer testimonial.You can Create a call to action. An usual CTA Tell us what you think or Lets hear yourstory can inspire web visitors to create a review or testimonial. You caninclude your CTA on blog entries or in your social media pages to accompanyrelevant articles.Open up your social media pages to comments. Facebook comments, Twitter tweets and LinkedInrecommendations can all work in your companys favor. Use email or e-newsletters. A well-designed HTML email or e-newsletter can be asattractive as a banner ad. Select a customer of the month and interview himor her. The customer will be flattered, and you may net some fine testimonialverbiage.Add a testimonial subpage to your website. Once you have collected a handful of usable reviews, displaythem in a dedicated subpage. Visitors who read them may be prompted to addtheir own reviews. Make it easy for them to do so with a link to a submissionpage.Dealing with NegativeReviewsWhether theyre on Yelp or through your own Facebookpage, negative reviews are one of the risks of opening your website and socialmedia to public comment. When such reviews appear, its your opportunityto demonstrate your commitment to customer satisfaction. First, assess the content of the review. Is it tiedto customer service, or a product issue? Or is it something beyond yourcontrol, such as a weather event that delayed a delivery? Ask your sales repsor service people about the validity of negative reviews. If you recognize alegitimate problem (and not just a troll), you can use respond in kind.Thank the customer for her feedback. Acknowledge herdissatisfaction and, as appropriate, describe the steps youll take to rectifythe problem. After all, even a dissatisfied customer isnt necessarily a lost one.Even a very angry customer may remain a loyal one after you show that you careabout his satisfaction. And doing so in a public forum gives other customersand visitors confidence that they can expect the same considerations.
How,Get,Customer,Reviews,Third