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The corporate sector is industry that thriveson the marketing department for its sales and promotion on a commercial aspect.The marketing field is created to make the public aware of the benefits as wellas the changes in the company by hiding the discrepancies in the management.The economic crisis has also affected the conventional businesses butunconventional business strategies like multi level marketing. This medium ofmarketing is influenced by the hierarchy system that helps proper segregationof members within the company. It does not follow the traditional mechanisms,in fact it strive on the public for sale, promotion and existence. Thecompanies like Qnet Egypt have emerged from the marketingarena but utilised networking and direct selling as the core schemes of thebusiness plan. the bone of contention for these companies is to create a systemthat an individual can perform as per convenient working hours.Without the utilisation of hard core stringentrules, the individuals who get attached to the company have no superiorauthority to report to, in fact they are the sole operators of their ownpersonal business. the only key component that can guarantee success is thebusiness plan. if the alliances that support the plan is the communicationalabilities of the individuals. The business in reality depends on a personsvocational capacity to an extent to help run the business. companies like Qnet Egypt have managed to spread theirbusiness strategies all across the globe. People have a soft corner for alavish lifestyle and this enterprise is providing a secondary income to helpfinance an extravagant lifestyle. the MLM companies foster values of oneness,personal development and financial independence. With the publics support andsteadfast dedication to the enterprise, the MLM companies began soaring togreat heights.Qnet Egypt was one such MLM company that began holiday schemes inaddition to its regular range of products to encourage tourism within thecountry. But tragedy struck the companies hard. The media and internet wereflooded with accusations of fraud. The MLM enterprise was being questioned forits credibility and authencity which created a wave of doubt in the minds ofthe people. These speculations spiralled out of control as a result the MLMenterprise was faced with problems in functioning. To uncover the truth,investigations were carried out. The evidence revealed that company had nointentions of conning people of their hard earned money and were as legitimateas they claimed to be.The speculations subdued as the sources wererevealed to the rival companies trying to tarnish the reputation of thisenterprise. The members that had joined the attack were camouflaging theirerrors by pointing out flaws in the system. Companies like Qnet Egypt did facetrouble when they began restarting the business on a clean slate but gatheringtheir wits, they managed to reclaim a small amount of trust of their members.With a glimmer of hope they began spreading the word amongst the peopleencouraging them to ignore the rumours and believe in the business.
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