Order,Fulfillment,Software,Mea business, insurance Order Fulfillment Software Measures Ad Performance

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With skyrocketing advertisingcosts in both traditional media like TV and print and new media such as pay perclick and pay per performance, marketers need to quickly determine if aparticular ad or marketing campaign is profitable.  Waiting for resultscan be very costly and can mean the difference between success and failure.There are many toolsavailable online to measure the performance of online marketingcampaigns.  Tools such as Google Analytics give you quick overview of yourcampaign separating ads that work from ones that don’t.  Marketers expectthe same quick analytics from their TV, radio and print advertising. However, for traditional marketing campaigns such tools are very hard to comeby, especially since most marketers use traditional order fulfillment systemsfor reporting.Direct response TVadvertising usually relies on measuring performance based on the number ofphone calls received for a particular ad. They assign a unique toll-free number to each TV spot and measure howmany phone calls were received on that phone number and how much total revenuewas generated.  With this data, they candetermine whether a particular TV or radio spot was profitable.  A marketer may test two versions of an ad andair them on two different TV stations and compare results to determine thewinning version.  They usually repeatthis “A/B split” until they have tested all the possible variants of an ad oran offer.  Another common A/Bsplit is usually conducted to determine the best price point. Two versions ofthe same ad are aired.  For instance, onead offers the item at a price of $19.95 plus $8.95 shipping and handling, andanother ad offers the same item for$29.95 with free shipping and handling.  Once the results are in, the marketer candetermine which ad worked best.  This ishow they usually decide on price points, free gifts, shipping costs, etc.This type of testingcan go on for weeks or even months before the final winning offer and ad isselected and “rolled out” to all TV and stations.   This kind of scientific approach tomarketing reduces risks and maximizes success rate for marketers.  In fact, when Google was creating their payper click advertising (Adwords) performance tracking and their popular GoogleAnalytics program, they modeled it after direct response advertising methodology.Although marketershave been doing A/B splits for decades, tracking media performance usingconventional order fulfillment software has not been easy or even possible withmost order processing programs. Marketers usually resort to using spreadsheets or have to rely onspecialized tools for tracking their ad performance.  Order fulfillment software did not collect adperformance data and lacked the necessary tools to generate meaningfulperformance reports.  Order fulfillment programsare designed to ship boxes and not to help marketers do testing of offers.  Even more specialized direct responsefulfillment programs that are designed specifically for “direct to consumer”order processing do not adequately handle ad performance tracking.Without solid decisionsupport systems, ultimately it becomes so hard marketers to test, that theyforego in-depth testing simply because it is too much work.  Instead they may rely on their instincts orpast experiences to make crucial marketing decisions.What marketers needtoday arereal-timeanalytical reportsthat allows them to fine-tune theirofferings and ads based on real-time analytics. They need reports that incorporate enough details to help them determinewhat works and what does not. A detailed analytical report can help marketersdetermine the following:Find out reactions of customers to companyofferings.Evaluate offers and pricingand adjust ifnecessary.Study current marketing problems andopportunities for suitable follow up.Suggest introduction of new products,modification of existing products.Study marketing competition, channel ofdistribution and pricing for necessary changes.The good news is that there is new software inthe market that has recently built a great reputation amongst the directresponse industry. It’s called Direct Results Fulfillmentand it was developedby a company headed by marketers whose aim was to develop profit-drivensoftware that sets out to help marketers quickly pick winning offers and driveprofits.Direct Results Fulfillment helps marketers gainunique insight into campaign performance in real-time.  It helps identifybest performing offers to maximize their marketing potential and receive earlywarning of failing and non-performing offers.It was developed using industrystandard scalable technology like Microsoft SQL database, Crystal Reports foreasy reporting, and Microsoft .net technology ensure continued development andsupport.  Direct Results Fulfillment comes complete with all modulesincluded, so there are no extra modules to purchase.Here aresome of the unique benefits of using Direct Results Fulfillment:Testand roll out marketing ideas quickly and efficiently.Comparemultiple variable price points, length of campaign, components, upsells and down-sellswith different offers for the same offer.Gainreal-time insight into campaign performance.Maximizemarketing potential by identifying best performing offers.Increasechances for success with proven, customized software written specifically fordirect marketers.The whole software was built to facilitate decision support for marketers.It is an interactive software-based systemintended to help decision makers compile useful information to develop winningmarketing campaigns.This is how it works: you begin by describingyour marketing campaign structure.  You enter the main offer, variationsof the offer plus all the upsell offers, down sell offers, cross-sales,etc.  Once the campaign has been created, orders are imported into thesystem and data is populated into the offers and campaign.  Usually theday after the ad has aired; enough order data has been collected to generatemeaningful reports.  Direct Response Fulfillment has many campaignand offer performance reports that help marketers quickly pinpoint winning andlosing offers. The marketer can now test multiple offers at the same time andget instant reports based on performance. With this data in hand, the marketercan quickly revise offers and ads, and repeat the test until he arrives at thatperfectly tuned ad that performs. This is critical for any scale business thatwants to find the winning combination of ads quickly to generate revenue assoon as possible.If you are a savvy business owner or an entrepreneur, then youwant fast results and Direct Results Fulfillment software is worth considering.Take a look at their website at http://www.directresultsfulfillment.com/