What,can,digital,marketing,for business, insurance What can digital marketing do for you?
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Well, its the online promotion of a companys products and services over the internet using a mix of techniques including social media websites such as Facebook and Twitter, writing regular blogs, articles and press releases, uploading relevant video via YouTube and adding the right words, pictures and audio to websites. So why should your business be using digital marketing? Considering the explosion of the internet over the last 10years and current online users said to be over 2 billion people, quite simplythis is a huge market that your business really cant afford not to tap into.Digital marketing is an extremely cost effective way tomarket your business compared to other more traditional marketing techniquesand provides the opportunity to reach a targeted audience with ease. If yourproduct or service is region specific you are able to direct your marketingefforts into more streamlined focus to help achieve the exposure your businessneeds. As mentioned, this can be achieved using a variety of promotionalmethods to ensure that you are reaching all of your potential clients in amedia format that suits them. Whats more, digital marketing allows you the freedomand continuity to respond anytime and anywhere and is relatively easy toimplement. Lets consider the market potential available to users ofdigital marketing. Facebook has nowexceeded 600 million users worldwide, with 30 billion pieces of content beingshared each and every month. YouTube playbacks are hitting figures around the 7billion each year and over 100million Tweets are sent every day. Email is nowbeing used by over a billion people worldwide with nearly a 100 trillion emailsbeing sent annually. Having the use of all of this technology at our disposalnow allows us to reach out to and making lasting connections with an evergrowing number of people. Social media is here to stay. If used in the right way,digital marketing can help to increase your sales by allowing you to build anetwork of customers who will help you to build brand awareness, addinginfluence to other potential clients and if managed in the right way, developcustomer loyalty. Before you get started you need to define your digitalmarketing strategy and work out what your business objectives are. Use thesocial media websites and forums to find out what people are currently sayingabout your market. Listen carefully and identify where you can make adifference. Ensure that your online customer service skills are impeccable andsit back and watch how friends and followers become customers and thenpromoters of your product or services. Learn to create an interesting thread of communication withyour customers and share valuable knowledge and tips with them to maintaintheir commitment to following you. Fully engaging with your customers in thisway ensures a steady stream of traffic to your website and allows you tomeasure the developing success of your digital marketing efforts.
What,can,digital,marketing,for