The,Glittering,Diamond,Jewelle business, insurance The Glittering Diamond Jewellery Business
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The jewellery business is experiencing a kind of revolutionand the domination of gold jewellery is being challenged by a sharp increase indiamond jewellery. The prices of diamonds have doubled over a year, yet thedemand for diamond jewellery has been steadily growing. Diamond merchants aremore confident than ever and increasing their operations steadily. The reasonis simple. Diamond prices arent as volatile as gold and hence give morestability to the merchants. Diamond jewellery is also being seen as a break from the regularand traditional gold jewellery. More and more youth are turning towards diamondjewellery for weddings and other special occasions. Diamond rings haveespecially taken over gold as engagement rings. More and more couples are lookingto a diamond ring as their symbol of bonding. Even the smaller towns aregetting bolder and we see many big brands entering the smaller towns. Whileits the designer and branded gold jewellery that sells there more, evendiamonds are catching up soon. The sharp increase in gold prices and the necessity ofjewellery in weddings have also encouraged the demand of diamond.With this increase in demand, the Indian jewellery markethas seen the entry of a good number of diamond jewellery brands. While most ofthe diamonds are sold by the unorganized markets and small sellers, some of themajor players have made it really big with brand power. Affluent Indians nowchose to go for branded designer jewelry instead of the traditional designsfrom the family jeweler. It is this entry of a huge number of players in the marketthat has raised the level of competition. In a bid to outdo each other eachbrand is fighting hard to attract the consumers and hence churning out the mostdazzling creations in diamond. The online sale medium has given a great arena to thediamond business. While saving on to costs, the online diamond jewellery sitesgive out a lot of discounts and deals that make diamond jewellery buyingpossible for most. The demand for diamond jewellery has even created a lot ofdiamond investors. Investors now wait for loose and unpolished diamond rates togo low and buy them in bulk. Once the markets are back to normal and pricesfavorable, the investors sell them at higher prices making much profit. Theinvestment interest is however limited to bigger diamonds. Investors like toinvest money only in diamond 3 carats and above. All below that mostly go inmaking not so expensive jewellery.
The,Glittering,Diamond,Jewelle