Think,Outside,the,Box,for,Refe business, insurance Think Outside the Box for Referral Program Ideas
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Small business owners are fortunatebecause they have the ability to quickly develop and test new referral programsto see if theyll work for the intended target market. This is a greatadvantage that small companies have over large businesses that have multipledepartments affected by deploying a new referral program. This ability to reactquickly allows small business owners to think outside the box and have funimplementing new and different referral programs. Though traditional, tried andtrue referral program ideas should be part of your marketing toolbox, be sure tothink outside the box when it comes to driving new business.Give Something for FreeIf you can give a small, low costproduct away for free to your customers that they can use as a showcase of yourbusiness without having to think about selling, you will receive referrals. This allows you to provide value in theeyes of your customers without having to share revenue because theyre simplypassing along your companys information to their friends and family who arelooking for a similar product or service.An example of this would be a photographycompany providing a small product such as a mini-album of photos from a photoshoot that people will naturally carry with them to show off the cute photos oftheir kids and family. While the profit making sales are in the larger photospackages and scheduled photo sessions, a small mini-album promotes the qualityof the photos and is branded with the companys logo and verbiage.Celebrate a Special Holiday or EventWhile almost every retail business doesspecial deals and discounts for all major holidays like Christmas, Thanksgiving,Fourth of July, and Labor Day, your business can stand out by doing a specialpromotion on non-traditional holidays like Spring Break or April Fools Day. Sendout a special coupon or discount to your existing customers and extend theoffer to their friends and family. Let them email or print out the coupon for othersto take advantage of the special deal on a day that happens every year, butmight not be recognized by larger companies. Picking a special event can alsobe a good idea to take advantage of a promotional marketing opportunity like aspecial referral discount coupon that is good during the Tour De France bicycleevent or the US Golf Open, etc.Send Something That LastsGiving gifts that last a long time areexcellent ways to remind existing customers about your relationship with themand provides your customer the ability to initiate conversations with othersabout your companys product or service. Flowers are a popular thank you giftfor doing business with your company but sending a potted plant or flower willlive longer and hopefully be on display if they like it. While giving a giftthat lands on a business executive desk can be the holy grail of business gifts,the typical pen, paperweight or calculator is likely to never be used. Becreative and tailor the gift for the individual you are sending it to. Maybe anice set of towels for golfing, or another item that will still be seen byother business associates and not just placed on a shelf or in a drawer.Have fun developing cool and uniquerewards for your business clients to keep your business at the forefront oftheir minds. Talk with your sales and marketing teams and brainstorm ideas tofit your market perfectly. If youre a small business owner make sure and takeadvantage of the ability to quickly try new things until you come up with theright customer appreciation gifts that help drive new business referrals.
Think,Outside,the,Box,for,Refe