Fender,ready,land,Wall,Street, business, insurance Fender is ready to land in Wall Street
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It is one of the most famous brands in the field ofmusic instruments, and now it is ready to play also in Wall Street: Fender isentering the stock market. Fender will soon add a new, important chapter to itslong and glorious history, a history made of music, songs and rockstars thathave chosen this famous brand to give voice and life to their art. Probably amore prosaic and less poetic chapter, which is still important for the historyof a company that was born in 1946: Fender, a name that all of us, even theless expert, immediately connect to a world made of notes, rock and musiciansthat have gone down in history like Jimi Hendrix and John Lennon, is ready toland in the stock market. The news, which has been widespread some months ago(in March the company presented all the necessary documents to Sec, theAuthority that is in charge of controlling the US markets), is becoming moreand more real in these days, after the group has fixed the ipo (initial publicoffering) price between 13 and 15 million dollars. Aim of the landing of Fenderin Wall Street is gathering about 160,7 million dollars and gaining a marketvalue of about 400 million dollars, to retrieve the loss that there hasrecently been. According to Fender, the choice of entering the stock marketalso derives from the need to make the company improve by leaps and bounds andkeep pace with the times. The aim of the company, for the future, is to keeplaunching more and more new and innovative products, to attract customers andenhance loyalty. A new chapter for a history that began over 60 yearsago, when Leo Fender founded the homonymous brand specialized in guitars,electric basses and amplifiers (the complete name of the brand is FenderMusical Instruments Corporation), aiming at producing good instruments ataffordable prices using industrial production series. Leo Fender, a 1909 bornU.S. luthier, materialized in this way the interest for electronic that he hadsince he was a kid, and in so doing he gave birth to a legend. The firstmass-produced electric guitar is a Fender (Broadcaster), and also the firstmass-produced electric bass is a Fender (Precision Bass). And how could weleave out the famous Stratocaster, a name that is well-known also by those whohave never even touched a guitar, the favourite instrument of musicians asimportant as David Gilmour, Kurt Cobain e Jimi Hendrix? Hendrix, in particular,helped the popularity of this instrument dramatically, broadening itsexpressive potentials exponentially. From the production of the firstStratocaster on commercial basis, in 1954, the versions of the guitar havemultiplied and differentiated a lot. The history of Fender is also made of a chapter thatwas not completely positive, i.e. the sale of the company to the Columbia BoradcastingSystem Inc. in 1965, a sale that was not accepted by many customers. Theinstruments that were produced before the sale, indeed, the so-called pre-CBS,are sometimes considered as better than the other ones. Nowadays the brand Fender also includes other brandsand produces about 2000 instruments a day, not only in the headquarters ofScottsdale, Arizona, but also in California, Mexico, Japan, Korea and China.
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