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As akeynotebusiness speaker more and more companies want you to inspiretheir audiences to unlock their innate creativity. As many studieshave shown creativity is key in todays world.Thelines of demarcation between the various sections in any organisationare becoming blurred. Forward-thinking companies have long recognisedthat every member of staff is actually a sales person. But what ifevery member of staff was also part of the Creative Team? How wouldyour business change if every employees job description stipulatedthat they contribute one idea a month on how any aspect of their jobcould be improved? To backup this initiative it would be imperative that a structure is inplace to both harvest and develop the contributions. There ispotential for a new role in an organisation - Ideas executive?In late2007, Phillips invited all 125,000 of its workers around the world tostop working and focus on thinking of ways to simplify the processes.The best ideas to come from this experiment would be implemented inall Phillips factories worldwide. This type of initiative would be amajor internal Public Relations disaster if an implementation planwasnt in place.Remember,even minor improvements over time can turn into a revolution, asasserted by Katsuaki Watanabe, Toyota President.Thereis no genius in our company. We just do whatever we believe is right,trying every day to improve every little bit and piece, but when 70years of very small improvements accumulate, they become arevolution.Havingovertaken General Motors, Toyota is now the largest car manufacturerin the world.Anotherinteresting piece of research highlights the importance of notoverlooking the ordinary and on focusing continually on theextraordinary in the context of innovation. Professor Amar Bhide ofColumbia University found that only 12% of growth company foundersattribute their success to an unusual or extraordinary idea while 88%reported that their success was due to exceptional execution of anordinary idea.Einsteinonce said that you cannot solve problems with the level of thinkingthat created them. He also said that the definition of insanity is tokeep doing the same thing over and over again expecting a differentresult! And he also said that imagination is more important thanknowledge!So in mycapacity as a Keynote Business speaker I advise individuals andorganisations to change your thinking and move from the way thingshave always been done and youll get a different outcome. It isimportant that individuals are allowed the freedom to act and thinkdifferently.
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