Successful,Partnerships,Busine business, insurance Successful Partnerships in Business Use Social Media
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Social media marketing is now acornerstone of any marketing campaign for businesses, especially those that aremarketing their products or services directly to consumers. If you intend tocreate successful business partnerships then plan on executing co-branded socialmedia marketing campaigns. There are many sites that can be leveraged fortapping into a social media marketing strategy depending on whom your targetmarket is. Its best to familiarize yourself with the leading social mediaplatforms to determine which sites are best for your business partnerships. Facebook and Twitter are the top two andvery popular for marketers to advertise on, but theyre not the only sites thatcan be leveraged and drive traffic to your landing pages. Pinterest andInstagram which are newer in the social media spectrum allow businesses tosuccessfully use images from both the real world and off the web to engage withaudiences. Reddit is a popular news aggregation website and Quora is a questionand answer site more akin to traditional web forums that can target and educateinfluencers of a specific industry niche.The biggest advantage social media canplay in a successful business partnership is attracting people not directly associatedwith your company to engage with followers in their social graph as it relatesto the product or service youre promoting. If social media marketing is donewell, the community at large will champion your products and services, thus drivingnew business leads for you and your partners while you simply act as theorchestrator.Use Images to Drive InterestIf you have a visually appealing productor youre marketing a partners product that is aesthetically pleasing then youshould embrace sites like Pinterest or Instagram. Pinterest has become wildlypopular and is the perfect place to display images of your products that linkback to your partnership landing pages.The Instagram mobile app for iPhone andAndroid smartphones is another great place to engage with potential customers.Taking photographs of products and other activities related to your partnershipwill keep followers interested and updated with the partnerships offerings.Whenever you have a partner related event like a great meal or microbrew at aseminar, snap a photo, use a cool filter and post that picture to the public.Your followers will enjoy seeing some of the behind the scenes activities ofyour company and its employees.Target Community InfluencersThe key to creating a successful socialmedia campaign for your business partnership is by educating the influencers inyour industry about the products and services that are being promoted. Be sureto include any special deals that they can share with their community offollowers. Use sites like Reddit and Quora to initiate and participate inrelevant conversations with people that are active and engaged online. This essentiallyleads to free marketing through your followers Tweets, Facebook posts and GooglePlus updates as they share information with their social graph. But treadlightly and sprinkle product and company information when relevant in order toavoid the backlash that can occur with overexposure.Leverage the benefits of social mediamarketing to create successful business partnership marketing campaigns. Useimages and video to capture your audiences attention and make sure that youreengaging with the influencers of your industry and before you know it, you andyour business partnerships will be the influencers, reaping the rewards of asuccessful social media strategy while adding value to the business community.
Successful,Partnerships,Busine