Panda,Penguin,How,Insulate,You business, insurance Panda, Penguin How to Insulate Your Website from Googles
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Pandas and penguins - so cute, so nonthreatening. Well, untilnow. As the nicknames of Googles new algorithms, Pandaand Penguin have become powerful predators of the Internet,targeting websites for specific infractions. The purpose of these functions isto protect users from lower-quality; keyword-stuffed, ad-jammed, spammy searchresults. Panda targets specific section or an entire site, rather than individual web pages. Penguin focuses on the date of a web page as criteria for its quality control.When Panda or Penguin identifies content that it considerskeyword-stuffed, auto-generated, or linking to pay-per-click sites that add novalue, Google takes action by flagging that sites account. And it isnt just the fly-by-night or the fringe dwellers underthe gun; according to SearchEngine Watch, Google penalized JC Penney, Forbes andOverstock.com for shady linking practices.However, for all the benefits Googles new algorithms purport tobring to the average user, nearly any content creator you, for instance maybe caught in their grips. If either Panda or Penguin identifies your site aslower quality, it could jeopardize your ranking in the results. Avoid Becoming Pandas PreyFortunately, you can take steps to produce contentthat even a Panda or Penguin will love. First, follow a dont list thatincludes three key tactics:1. Dont overdo the keywords. If youve ever beensubjected to a blog with several instances of an awkward phrase like, printshop services Bakersfield CA, you know youre looking at SEO-stuffed content.Some bloggers stuff keywords deliberately; others inadvertently; but to Panda,the outcome is the same. Keep the text geared toward the reader, not the searchengine.2. Dont write similar articles on the same topic. Pandahates this, and is quick to identify lookalike pages as inauthentic. Avoid thecopy/paste and the repetitive phrasing. You can work a theme from page to page,of course but strive to give every web page, every blog and every other pieceof content a sense of uniqueness.3. Dont load up on ads and links. When Panda made itsdebut in 2011, one of the first things site owners noticed was thatorganic-oriented news sites and social networks climbed in the rankings, whilead- and link-heavy sites dropped. Included among the offenders are doorwaypages that use keyword-stuffing to direct users to asingle destination with no additional value; reciprocallinks that arbitrarily connect one site to another withno value-added purpose; and sneaky hidden text of keywords that the eye cant see but that search engines can.Play Nice with the Google ZooAs Google itself puts it, One of the most importantsteps in improving your sites ranking in Google search results is to ensurethat it contains plenty of rich information that includes relevant keywords,used appropriately, that indicate the subject matter of your content. So to keep Panda and Penguin at bay, your to do list is atleast as long as your to dont list. It includes: 1. Offering transparency. A user should know immediatelywhat your business is all about. Keep everything accessible, from your AboutUs, to your Terms of Service, to your copyright. By practicing such duediligence, you maintain a credible, authoritative image one that could helpdistinguish you from competitors as well as satisfy Panda and Penguin. 2. Building content consistently. Blogs, e-newsletters,video, blog posts you have plenty of quality choices when it comes to postingcontent. When you create a well-themed set of content that uses SEO wisely, youincrease your online presence and provide your visitors with a valid reason toproceed to your landing page.3. Providing meaningful content thats pertinent to yourclients. Remember that todays consumers search the Internet foranswers, not ads. Clients and prospects are not interested in blogs about yournew location, or links to coupons. Theyre more likely to respond toindustry-specific information that offers real value: a blog on how freeshipping affects holiday purchases, for instance; or a report on the risks andadvantages of using social media as test-marketing strategy.Set Up Your Site for SuccessGoogles new algorithms have thrown many marketersfor a loop but you dont have to be one of them. By practicing basic SEOetiquette, you need not fear Panda or Penguin. And at that same time, you maynotice enhanced web traffic and more qualified leads resulting from yourcredible content.
Panda,Penguin,How,Insulate,You