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Rolexis a Swiss brand well-known for its high-end, luxurious wristwatches.It is the lead innovator of waterproof features in timepieces, and isalso credited as the first company to automatize date and day changeson the dial, show multiple time zones, produce self-windingprototypes, earn a chronometer certification, and develop quartzmovement. With product prices ranging from $5,000 to $400,000, it isnow popularly regarded as a status symbol rather than just apreference. And with more than a hundred years of service theindustry, the company has given birth to a variety of opulent watchmodels, including the RolexDaytona,Oysterquartz, Datejust and Submariner, to name a few. Itwas back in 1905 when Hans Wilsdorf and Alfred Davis first startedimporting Hermann Aeglers Swiss movements to England and packagingthem with new Dennison cases. When they were done, they sold it tojewellers who then put their own names on the dial. By 1908, Wilsdorfregistered the trademark Rolex, which was inspired by the Frenchphrase horlogerie exquise (meaning exquisite clockwork), andeventually changed the initial W&D company name to that in 1915and started grooming the brand. By 1919, its full operations wasrelocated to Geneva and from there, it grew into the multibilliondollar conglomerate it is today, patenting 32 models and producingabout 2,000 watches per day. Thereare three general watch lines under the Rolex brand. They are theOyster Perpetual, the Professional and the Cellini. The first one wasintroduced in 1926 and is known as the first waterproof, dustproofand airtight model of the brand. It claimed to survive extremeconditions and was even believed to work 35,000 feet below water.Some of the prominent models under this classification are theExplorer II, Day-Date, Submariner, Pearlmaster, Datejust, and LadyDatejust. The second watch line, meanwhile, was specifically designedfor people who were on the go and are usually exposed to highaltitudes and high water pressures. The RolexDaytona,Sea Dweller, and Yacht-Master were some of its well-recognizedrepresentations. Finally, the third category involves dressy watchesthat contain anti-magnetic alloys and iron shield cases. These makethem look sleeker and more formal, while ensuring that optimumfunctionality is guarded from static interference. Some of itsprominent models include the Cellinium Cestello, Quartz Men AndQuartz Ladies.Thoughexperiencing tremendous success, by 1964, founder Hans Wilsdorfdecided to introduce a low-end version of the Rolex and market it asTudor. With this, the company was able to expand their reach andsecure patronage from a lot of progressive countries and citieswithin Asia, the Middle East, Canada, Australia, South America andAfrica. The United States was the only place where Tudorsdistribution had been discontinued. However, the Rolex brand remainsto be one of its biggest sellers, collecting as much as three billiondollars in revenue. It does face tough competition in the area thoughfrom industry counterparts like Corum, IWC and Universal Geneve.However, the stigma and reputation it has imprinted in several socialsettings will forever guarantee the Rolex brand a place in peoplesdreams and the top place in the list of the worlds most admiredwatch companies.
Rolex,Daytona,Submariner,and,C