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Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}The market ispoised to demonstrate a robust growth of 77.5% CAGR during 2010-15. The report begins with the brief introductiondefining cloud computing with its key characteristics followed by a briefoverview on the historical evolution of cloud computing.  Subsequently, the report covers major categoriesof cloud computing, cloud service products available in China and differenttypes of deployment mechanisms of cloud computing in China. Market overviewsection covers the domestic cloud computing market size and its future growthprospects for the period during 2010-15. This section further identifies majorcloud computing hubs of Chinaalong with key investments made that spans across various new projects. Among various pros & cons of cloud computing,the report finds that ERP and CRM attain greater popularity with wideravailability among all cloud applications. Major factors driving the growth of cloudcomputing market in China include cost reduction, speed, flexibility andresponsiveness, widespread adoption of internet, rising smartphone usage,indigenous innovation, and scope in (medium and small-sized enterprises) MSMEs. The report finds that significant cost reductionmotivates Chinese customers towards adopting cloud computing services. Also,nearly half of the survey respondents believe that cloud computing reducesupfront IT costs. In addition, faster computer processing speed and greaterinternet bandwidth drives the cloud computing in China. As china’s internetpopulation estimated to rise by 17% during 2007–2015 propels the growing cloudcomputing market, mobile cloud computing market is also showing huge potential togrow owing to rising smartphone use and development of 3G/4G networks in China. Chineseindigenous companies have contributed to the growth of innovation in cloudcomputing. Many Chinese colleges and institutions have made indigenoustechnological innovation in cloud computing. China’s cloud computing marketstands to capitalize upon the untapped potential in 47 mn domestic MSMEs. Players operating in the market also facechallenges which are impeding their development and growth. Major challengesidentified include lack of knowledge & experience, lesser use ofvirtualization and data security concerns. The report finds that the lack of expertise andknowledge among IT executives restricts the growth of cloud computing in China.Barely 14% of Chinese companies have adopted virtualization as compared to thatof 74% in the U.S.Over 80% of Chinese executives consider data security threat as one of themajor concerns in cloud computing. The report also delves into the role of governmentand key initiatives taken in the wake of supporting the cloud computing marketin China. Furthermore, the report highlights key pilot project bases for CloudComputing in China. Emerging trends in the cloud computing marketinclude China’s promising national policy and emerging cloud computingindustrial chain. The competition section outlays the competitivelandscape of the cloud computing market in China briefing about the domesticand foreign players existing in the market. This section provides a threedimensional analysis of key players’ revenues, profits and marketcapitalization. The report also features brief profiles of major domestic andforeign players in the market and a snapshot of their corporation, financialperformance, business highlights and their product portfolio, providing aninsight into the existing competitive scenario.  Some of the key statistics or factors impactingthe cloud computing market in China covered in the report include domesticmarket size, availability & popularity of solutions, initial opportunitiesfor using clouds, response on benefits of cloud computing, broadband user base,average internet access speed – top 5 province, internet population, top 5countries – internet users (2010), rising smartphone sales, top 5 countries –mobile phone users (2010), virtualization adoption, response by Chinese on datasecurity concern, etc.Key takeaway section summarizes the entire marketin terms of initiatives taken by government as well as the players, trends andchallenges persisting in the cloud computing market in China. Netscribes is a market research firm that supports Market Insights,Research & Analytics, Media & Publishing and Content Management. Netscribesservices include Sales Insights, Market Intelligence, Social Media Insights,and Brand Surveillance for global clients.  For more details on the content of the report and our services you cancontact us at [email protected]