Busines,Networking,The,Concept business, insurance Busines Networking
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The ConceptTo get to the Queen requires a few more removes. I must continue the process a third, then a fourth, and eventually a tenth time thenany Briton would know every other Briton at a tenth remove, and that wouldinvolve the Queen.The calculation is ludicrous of course but it illustrates apoint, if we assume that in business everyone knows ten people and extend ourNetwork of contacts out just four degrees it involves ten thousand people. Iknow someone, who knows someone, who knows someone, who knows ten thousandpeople. Not quite true of course but you can see where the argument is going. We have quite close access to a very large group of people!Pubs and Clubs, In modern times we have used this arithmetic phenomenon toour advantage. The mediaeval guilds gave the member a network to use to hisadvantage whilst excluding the outsider. The Freemasons and the Jews have beenaccused, rightly or wrongly (in reality probably a bit of both), of formingeffective networks for insiders whilst excluding outsiders. In fact it seems tobe human nature for every identifiable group to do this, the Jews andFreemasons have just been better at it than most.At a very local level it happens. The British pub, now insad decline, performed that function, the various Trade Associations do, thoughthey like the guilds of all perform an incredibly important function of settingindustry and trade standards.The entrepreneur who ignores this fact sets himself at ahuge disadvantage he, or she, sets himself up as an outsider-by- choice. The newbie entrepreneur needs all the help available: theChamber of Commerce; the Trade associations; the golf club even all extend hisor her network far more effectively than any other low-cost tactic.On Line Social NetworkingThe coming of the internet has made networking, easier,faster, and cheaper than it ever was before. Social networks like Facebook or Twitterboost the multipliers in our second paragraph from an ambitious ten to perhapshundreds. With a bit of judicious self-promotion your circle of friends canrise to several dozen, and their friends to thousands. With 24 Twitter friendseach of whom has twenty four friends wehave 576 friends within two degrees!On Line Business NetworkingThe Internet Generation has not been slow to pick up onthis: a Google search on Business networks comes up with 593 million hits! Notall of these will be relevant to your business or perhaps to any business but if just a few are they provide the ideal process to get your message outand it will cost you nothing, just your time and effort.Some Final Thoughts 1. Networking is free advertising use it;2. Contact everyone you know who can help yourbusiness get off the ground and get them to help,3. And get them to contact everyone they know whocan...........4. Use the online networks they do work. Theyvebrought down Governments.
Busines,Networking,The,Concept