How,Challenge,Your,Competitors business, insurance How To Challenge Your Competitors and Win New Business
As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The
Normal 0 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}Businesspresenting is a lot like professional sports. To challenge your competition,you must know everything about your opponent. How can you go into eachpresentation as prepared as a prize athlete? Find out here. In sports,information about your competition is often readily available. You can find outjust about everything online. Check out your competition by tracking previousscores, watching videos, and getting the scoop on your opponents strengths andweaknesses. But inbusiness presentations, you may not have these options. Heres how to gain exceptionalpresentation skills by training yourself. Follow these 6 steps to instantlygain a competitive advantage and win new business. 1. ReadTheir BlogOne of thefastest ways to understand your competition is to read their blog. But dontjust read to understand the content. Look deeper. Look at the hidden beliefs. Does yourcompetition believe they have the market in a bag? Are they arrogant andself-assured? Are they rehashing old content or staying on a cutting edge? 2. ReviewDescriptionsPut yourselfin your customers shoes. Look at the descriptions of products, services andtrainings. Do the descriptions sound unique? Or do they sound like last year'sworn out conference blurbs? Are youlooking at a large global organizationor a mom and pop outfit? Imagine yourereading from a clients perspective. What are your expectations after reviewingthe material? 3. IdentifyAssumptionsNow, step back.What are the hidden assumptions? This often comes as an intuitive hunch orfeeling. Trust your gut emotions on this one. What does your competitionassume? 4. ClarifyWhats MissingWith all theinvestigation from Steps 1-3, you have a wealth of insight. This is thecritical step. What is missing? If all yourcompetitors sound like they are eating the same cheese and talking the sametalk you have a huge opportunity. You can spotwhats missing. Picture for amoment a screen. All the lights are lit up on one side of the screen. Hmmm.That means theres a whole lot of opportunity to bring light to the dark partof the screen. 5. LeverageYour StrengthsThe bestbrands are best because they are rooted in core strengths. If youre a rebelat heart, be rebellious. If youre innovative, feature that. If youre steadand reliable, emphasize that. There is onlyone thing not to do. Dont try to be all things to all people. Thats a recipefor failure. Use your strengths and youll have more funand more success. 6. BeThe Missing LinkFill in theblanks here. How can you leverage your strengths towards the missing link inyour market? This is where youll be authentic, be yourselfand provide yourcustomers with exactly the thing theyve been craving. Heres thebeauty of this method. It works at a micro and macro level. If you do this foryour brandyoull come out a winner. If you apply this to your pre-sales andsales consultations, customers and prospects will recognize the difference. Looking for thebest place to start? Focus on practical and urgent projects. These are terrificopportunities. Pick apresentation that you already have on the calendar. Choose one that is comingup too fast. Organize your ideas and follow these 6 steps. Youll think differently,plan differently and come out miles ahead of your competition. Plus, theresan added benefit. Youll stay agile, flexible and fresh in your approachwhilecompleting your project ahead of schedule. If you arehappy with how things work out, share this method with your team. If you feelthings could be improved, work in a collaborative method with your colleaguesto gain a significant competitiveadvantage.
How,Challenge,Your,Competitors