Stop,Slide,Craziness,And,Grow, business, insurance Stop Slide Craziness And Grow Your Business
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Normal 0 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}You may bedelighted when a prospect calls to ask about your products or services. Ifyoure grabbing your dusty slide deck to get ready, youre shooting yourself inthe foot. Instead, use 5-easy steps to stop slide craziness and grow yourbusiness. Inpresentation skills training, using slides is often given top priority.Presenting with slides is commonplace that well, everyone does it. From a50,000-foot view, it makes sense. Corporate folks decide the message, preparethe slides, and send to sales reps. Sales reps use the slide decks to carry theword out to the masses. Theres a bitof faulty logic here. Sure, it works for standardization. But does it trulywork for your customers and prospects? If yourelooking to grow your business, take the rebellious approach. Do somethingdifferent. Stop slide insanity. Youll stand out head and shoulders above yourcompetition. Use this5-step plan to transform how you present your business to prospects andcustomers. Step 1.Identify Your StoryNo matter howlong or how short youve been in business, you must identify your story. Whatis it that makes you unique? Why are you uniquely positioned to serve yourcustomers? Why should prospects choose you over all others? If youve beenin business for decades, start from scratch. Imagine for a moment this is yourfirst day. Do you like your name, logo and colors? Do you feel your brand storyis matched for todays market?By taking afresh look at your business, youll discover new keys for telling a successfulstory. If youre juststarting out, look around. Consider what other successful companies you arecompeting against. Look for the opening in your market where you can fill aneglected spot. You have fresh eyes to see opportunity. Jump on it and buildyour story on your energetic enthusiasm. Step 2.Simplify Your MessageAs much asyoure excited and on fire about your story, your primary goal is to keep itsimple. Find ways to share your story in 20 seconds. Push yourself and yourteam to experiment with ways to engage customers. Practice storytelling withoutslides. Experiment with props, whiteboard sketches, and photomontages. Hint: test outyour story on someone who represents your target buyer. If their eyes glazeover and they look bored you must get simpler. Step 3.Train Your RepsWith thefoundation of the previous steps, its time to get all your sales reps up tospeed. Train them in interactive visual storytelling. Make sure that anyone onyour sales team can show and tell your value message in any environment. At lunch. Atthe beach. At church. At work. Learning new skills for presenting at awhiteboard is easy and fast. Pick a reputable training firm who understands yoursales needs. While many people are jumping on the bandwagon of slide-freepresenting, not every firm has the experience to do this well. Pick apresentation skills training company with experienceand a willingness tocustomize the program to match your business objectives. Step 4.Coach For PerformanceAs in sportsand all performance arts, training is critical. But coaching is whereindividuals really get the full attention to specific issues. This is what yoursales reps deserve. Investing inpersonal coaching is a smart approach if youre serious about being highlytuned to individual needs, strengths and abilities. With newoptions for virtualcoaching, its convenient, easy and extremely affordable to provideone-on-one coaching. In the past this was time intensive and costly becauseshoulder-to-shoulder coaching required in person travel. Step 5.Track and MeasureIts notunusual for successful sales teams to go through challenges, adjustments andexperimentation phases. Thats why it is critical to track and measure whatworks, and what can be improved. In addition tointroducing crafting your story, simplifying with pictures, training, coachingand measuring, heres a special ingredient for success. Challenge your reps toshare best practices. Informal sharing is often the secret ingredient to builda whole new way to give extremely effective presentations shareyour story and grow your business.
Stop,Slide,Craziness,And,Grow,