Engage,potential,guests,fine,t business, insurance Engage potential guests by fine tuning website optimization

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p { margin-bottom: 0.21cm; }Most PC web travel bookers today arewell informed, know their options, and want to get their resultsquickly. A marketer’s goal should be able to understand theirmarket segments and be able to anticipate their shopping behavior inorder to capitalize to meet their needs. When you frame the content and designlayout of your hotel website, not only should it be appealing andattractive, but it should also have clear content in terms ofunderstandability and a design layout that compliments your hotel andits services. An intelligent hotelier is one who keeps himselfinformed and updated of the latest terms and technologies not only inthe hotel industry, but also in the affiliate industries.The online travel industry is rapidlyevolving with the demands of today’s travelers. Content isavailable through a variety of sources including third party travelsites, review sites, social media sites and destination pages. Travelmarketers should expect that when potential guests visit theirwebsite, they may be landing on various pages based on their searchesand often come loaded with information from other sites. Hence, it is imperative for hospitalitywebsites to engage their potential guests at every level. Acompilation of the top ten things you should be doing on your hotelwebsite:EmbraceSocial Media: Majority ofsocial media users expect companies to have a social presence. Theywant companies to interact with them on social sites. By embracingsocial media i.e. with a well-planned social initiative, you canturn visitors into fans and ultimately, into brand loyalists. Yoursocial media page should be neat, tidy and not cluttered with toomany buttons. You should use a concentration on interestingarticles, offers and promotions to make your social media page moreattractive. In addition, by embracing social media, you can sendmessages to thousands of people with just a few clicks on a button.Downloadspeed and Landing pages:Internet users are highly impatient and if your website takes toolong to open, it will encourage potential visitors to visit yourcompetitors’ website. The loading time of a page should be nolonger than 4 seconds. Please note, background music, flash or largeimages increase your load time. If you are adding any of theseelements, make sure that you account for increases in loading timeor you might end up driving potential guests away. Once thepotential customer has visited the site, the landing page needs tobe convincing enough for the customer to stay on the site andultimately make a booking. Image& Video search: Image andvideo search is an effective way to benefit from different searchtraffic. You can render image search by including searchable photogalleries, adding images for things to do on the site, being a partof image sharing sites like Flickr, Picasa and adding images on thehotels social pages on Facebook, Twitter etc. Mobilesearch: With over 590 millionmobiles in use in India, you can leverage the mobile market bymodifying your website for mobile phones and improving the downloadspeed of your website by eliminating flash and heavy graphics. Youneed to ensure that your website is mobile compatible. This willenable you to tap a larger audience and promote mobile sites acrossall platforms. Managewebsite navigation smartly:Most web users focus on the upper half of the webpage and thenscroll down if they find it appealing. Since the space above grabsmost of their attention, it has to be made attractive. You canenhance your web page by using an engaging photo and prominentcalls-to-action. The website should be crisp, clean and consistentin every way; after all, it reflects the image of the hotel.Maintain the same layout throughout all of the pages and be uniformwith your site navigation, as users do not like learning how to usean unexplored site. Bookingengine: it is imperative forevery hotel website to have a booking engine. By installing auser-friendly booking engine that easily integrates into the lookand feel of your website, you can be rest assured that your bookingswill keep growing. Adding additional benefits for the customer suchas dinner vouchers, spa treatments or arrival gifts can also boostthe number of bookings. Clearbrand image: Knowing who youare as an hotelier and what you are promoting is very important. Ifyou do not place a clear picture in front of the customers then theywill not comprehend the brand or your product. Including a prominenthotel logo, which has a direct link to the home page, will make itmore convenient for the user. Without using too many unnecessarymarketing fuzzwords, include a descriptive tagline that clearlystates what your hotel is all about and maintains your hotels brandimage. Brokenlinks: It is necessary tocheck your website for broken links on a regular basis as brokenlinks leave behind a very questionable image. Missing one or two ofsuch links is inescapable for some hoteliers; this calls for the useof creative error messages. GetHyperlocal: The termHyperlocal is essentially an extension of your local socialmarketing, which is typically intended for residents of a particularcommunity, region, town, city, village or neighborhood. It includeswebsites such as Facebook Places, Google Maps etc. Gettinghyperlocal will literally put your company ‘on the map’. Therise in popularity of geo-tagging applications means that you canoffer incentives for ‘check-ins’ to your hotel.Studythe site statistics: Studyingyour website statistics will show you the ‘ways and means’ toimprove your website. Acquaint yourself with the various terms thatare used to describe website traffic including- visits, hits, pageimpressions, unique views etc. This will enable you to find outwhich pages are the most successful, at what time of the day doesyour site receive maximum hits, which search engines people use toreach you etc. Keeping a track on these statistics will keep youposted on how successful is your website.In a market where travel buyers arebecoming more price constrained and choosy in their choice ofsupplier, travel retailers simply cannot afford to be losing sales tobasic mistakes. The issue is that the journey a customer takestowards a purchase is getting ever more complicated. Awell-managed website will help youto advance your sales and bookings. Let your website start workingfor you now!