The,Essence,Business,Success,R business, insurance The Essence of Business Success: Right Action

As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}As asmall business owner, you’ve no doubt heard that even the best marketing andsales advice in the world won’t do you any good if you don’t take action on it.And astrue as the previous statement is, if you are like most entrepreneurs, you’venever taken the time to reflect on exactly what “taking action” really means,much less how you can possibly improve the quality of the actions you take.Theword “action” simply means to do something, and here’s where most smallbusiness people excel…answeringendless emails, returning phone calls, running errands, spending time on thevarious social media platforms, sending out a promotional email for acolleague, listening to teleconferences and webinars and a thousand otherthings. By the end of a typical business day, you’re likely exhausted from allthe actions you’ve taken!Butthere’s another half to our definition of action…theword “action” means not only to do something but to do something typically inorder to achieve an aim or goal.Andhere’s where many small business owners, perhaps including you, fail miserably.You don’t think about the actions you are going to take on a given day and justgo running helter-skelter from one fire to another, from the time your feet hitthe floor in the morning to the time your head hits the pillow at night.Andyes, to be fair, you probably do accomplish some things. But at the end of eachday, how many of those things actually benefitted other people’s businessesmore than they served to benefit yours?Hmmmmm…doesthat hit a little too close to home?Ithought so.Butlisten, you are not alone. All of us, me included, can all too easily getcaught up in the world of information overwhelm, deadlines and expectationsplaced on us by other people.ThereIS a way out.Thissolution is not glamorous but when it’s applied consistently, can free youforever from days spent spinning your wheels and can be seen in the word“action” itself.To actis the essence of action, but as a well-known Buddhist precept reminds us, only“right actions” that have value. In my business, I have a systematic process Igo through to help determine if my actions are right. And although I don’t havetime or space to go through my system here, I will explain one piece of it thatcan be very helpful to you.Let’stake a look at what “right action” means in business using the simple acronymA.C.T.A: assess the situation – Here’s the crucial question I always askmy business coaching clients when they ask my opinion on a course of action I’mabout to take: What is the purpose of what you are about do? In other words,what do you want the outcome to be and what do you hope to achieve from thisaction?Often,just stopping to reflect on this one question can bring immense clarity andfocus to your plans.C:  calculate your next steps – taking the purpose ofwhat you are hoping to achieve into account (from A, above) formulate your nextstep.Example:if the purpose of your actions is to generate quick cashflow, then trying toput a membership site together which includes lots of valuable content andresources is definitely not the next step to take. Perhaps having a sale andsending a quick email out to your list is a better course of action. I thinkyou get the idea.Theimportant point here is not so much on what specific action you take, but thatyou take time to reflect on your desired outcome before you take the action.This sounds simple, but is so often neglected.T: tap into your resources – now that you havedecided on your next step, tap into your resources to help you accomplish it.Perhaps you have decided to write a new blog post every day. Well, have you thoughtabout asking some of your colleagues to contribute content so you can showcasethem as experts (and so you don’t have to do all of the work yourself?)Andthink also, before you take action, is this the best use of your most valuableresource, your time? Maybe answering all that email first thing in the morningis not serving you well. In this instance, a simple rearrangement of yourschedule may be the most valuable action you can take.Soyes, as a small business owner, action is definitely required. But remember toA.C.T…assess the situation, calculate your next steps and tap into yourresources.