Four,Trade,Show,Display,Mistak business, insurance Four Trade Show Display Mistakes To Avoid
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Whether you're a rookie staffing your first trade show installation or you're a seasoned pro who has been to dozens of events, costly mistakes are always a possibility. While some individuals make mistakes because they just don't know any better, there are others who make mistakes because they've become too complacent. Make sure your exhibit staff is aware of the potential for error and train them properly so that they are giving their absolute best.Mistake #1: Overdoing the GlitzGreat graphics are a must for successful trade show exhibits, but watch out for "too much of a good thing." Using several graphics that are too bold and colorful may lead to sensory overload. The same goes for using elaborate fonts, glitter and special effects. If your display is confusing to the eye or too busy, your message will get lost in the visual clutter. A few carefully chosen decorative elements are great, but you don't want your display to be remembered as "that sparkly booth."Mistake #2: Overstaffing Your Trade Show ExhibitsAn understaffed trade show display can be difficult to handle, but some companies overcompensate at the next convention or event by sending too many employees to work their installation. If you have a large booth and are planning on doing a demonstration, three people should be the right number for your booth. One person will be a greeter, the second person can qualify leads, and the third person can be the closer who seals the deal for visitors who are ready to purchase your product or service.If you have other employees speaking at the conference or sales reps on hand for the week, don't let them hang out at your booth chatting with your staff. Turning trade show exhibits into mini office parties is an instant turn-off for most attendees. Remember why you're there.Mistake #3: Generic GiveawaysEverybody likes to get something for free, but getting a keychain or clipboard isn't likely to help attendees remember your company. You need to choose a giveaway that fits your company profile. Selling water purification systems? Give visitors a water bottle with your company logo. Are you a financial services provider? Give away calculators. The giveaway has to make sense.If it's possible, you should also offer two or more levels of giveaways. Choose something inexpensive but practical to give to every visitor, but have something a bit more expensive for qualified leads who visit your trade show installation. And if you can afford it, be sure to keep a few unique, substantial thank you gifts to give to loyal customers who drop by.Mistake #4: Becoming BlaséIt doesn't matter how many conventions or conferences you've attended, there is always something new to discover about your trade show display, potential customers, and the effectiveness of your staff. Beware of the tendency to wind down too soon when you're working at a trade show display. Visitors will notice the change in your demeanor and level of enthusiasm from one day to the next.Start each day on the exhibit floor with an upbeat attitude and unshakeable enthusiasm. Check your booth throughout the day to make sure it still looks great. A grungy carpet and a messy tabletop display will be noticed, so keep your area immaculate. Clean it every morning, restock your brochures and giveaways, and make sure you have plenty of pens available. Letting your installation look tired is a mistake that can cost you leads.Keep these four common mistakes in mind when you set up your next trade show display so that you won't repeat them. And remember, what you don't do is just as important as what you are doing.
Four,Trade,Show,Display,Mistak