Unbreakable,Rules,for,Storytel business, insurance 3 Unbreakable Rules for Storytelling In Email Marketing
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Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}How are you telling your business story? Most often emailmarketing is a core part of how you are presenting your brand and business tocustomers and prospects. This week, I got a remarkable email. Sounds funny, right?The reason it was remarkable was this: it was a story that got me to takeaction. I don't know about you but I get a lot of emails. Sometimesover 200 a day. So, when I saw a good story - it made me stop and think. Howdid they do it? I've found that there are 3 absolutely unbreakable rules fortelling marketing stories in email. The nuts and bolts of storytelling are simple enough - butit's necessary to understand the mind-set of your customers and clients. Arethey strapped to a desk - bored out of their minds? Are they inundated withtons of emails in a cluttered in-box? Are they distracted by personalobligations and family problems pulling on their attention? Even without knowing you or your clients, there are a lot ofbusiness, family, personal and social demands for attention. And you can betthere are a lot of things on almost everyone's mind. So, the big question in storytelling for email marketing isthis: Why should anyone pay attention to you? I know it seems a bit harsh. But you must answer thisquestion...if you want to tell a compelling story and make your email standout. Let's look at the 3 Unbreakable Rules right now. Rule 1: Grab Attention In The Headline Even if you have a terrific story - you have to get peopleto open your email. The subject line is the single most important part of yourpresentation when it comes to email. This is very similar to headlines, magazine covers, and bookcovers. Sure, you must have something interesting to say inside. But theheadline is what pulls people in. If you want your busy clients to read your story, work onyour subject line! Many experts in writing advise spending 90% of your time onthe headline. The same kind of targeted focus on subject lines is a smartpractice. Rule 2: Stick To A Single Story Nine times out of ten: tell a single story. Don't gowandering off in the woods and swamps of your lifetime full of experience.Stick to your story. Avoid adding fancy frills and twists. Stick to your story. Tell a single story, and make sure it's one that matters toyour reader. Do this and you're going to get a better response...even in anoverloaded brain. Hint: a single story is simple and short. Keep your emailsshort and you're in for a pleasant surprise. People are much more likely torespond! Rule 3: Focus on A Single Action Yes, it's tempting. Maybe you've got several actions youwant your busy client to take. Do not be swayed. Stick to ONE single action. If you give people several actions to take, what willhappen? A big nothing. Too many choices may be your worst enemy. Instead, keep things simple. One. What could be simpler thanthat? Information is a double-edged sword. On the one hand, it canbe used to share valuable insights with people across boundaries, acrosseconomic barriers, and across time. On the other hand, it can paralyze peopleinto non-action. But now you know. You know how to focus your emails andinspire people to take decisive action. Let's just recap: 1. Create a compelling subject line 2. Tell a simple story 3. Provide a single action to take Not too rough, eh? Develop your storytelling skills and win results. Tellpersuasive stories in emailmarketing and in face-to-face presenting. Discover how to reach morecustomers, stand out in a crowd, and grow your business.
Unbreakable,Rules,for,Storytel