Mass,Email,Software,Five,Must- business, insurance Mass Email Software - Five Must-Have Features To Search For

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Normal 0 false false false EN-PH X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}If you’re in the market for massemail software or just a company which offers mass email marketing, it istypically simple to become confused with the different jargon and choices whichare thrown about.Finding internet sites that market mass email softwareis simple…there are lots of them out there…but finding out what you requirewith your software can be fairly daunting (in fact, deciphering the rosettastone would probably be easier)!In this article I'll explain to youfive characteristics which you absolutely need to have in your mass emailer, soread on!The 1st (and most crucial :))factor you need to be searching for is the list administration capabilities.In other words, you should consider how flexible and how user-friendly thelist admin is.The ability to build, modify or remove an unlimitedquantity of mailing lists is preferable.Renaming your lists should beeasy. You should also have the ability to manually add or erase users asrequired (just in case someone positively HAS to be on your list; and this isexactly what all marketers strive for, isn’t it)?:)The second must-have feature isthe ability for users to automatically subscribe and unsubscribe from the list.The industry standard is to provide an "Unsubscribe" link at thebottom of your promotion emails. This not only makes your potential customerhappy, but it also supports the FTC's CAN-SPAM Act (letting a subscriberunderstand how to unsubscribe, and doing so in speedy fashion).Okay,I'm off of my legal soapbox. Whew!Next, you should make sure thatyour prospective mass email service includes both plain text and html formats.Sadly, there still lurks a handful of email readers that don't understand howto read the html language!With plain text as a back-up, you don't needto worry if you need to send email to one of these out-dated clients.If you set up 5 HTML layouts inyour mass email service, for instance, then you will have 5 different viewingexperiences to offer your subscribers. I won’t preach the pros and negatives ofHTML layouts to you…that could be a series of articles in and of itself! Thething to take from this is that not all email clients understand how to readhtml.. .so having plain text as a backup is a must! Almost all mass email softwareprovides for customization of your emails.Nearly all mass emailservices will allow you to import a subscriber's data into your template. Someproviders go further, however, and these are the providers you ought to besearching for.A really great mass service will empower you to importany customer information you may need from a variety of data formats.Let’s say, for example, that youwanted to include an order number or the subscriber’s birthday in your email.If your list is 2,000 subscribers strong it might be a very tiresome (andsleep-inducing ;)) task to add in the subscriber’s birthday for every person. Agreat mass email service will allow you to pull that information from adatabase (or CSV file, or spreadsheet, etc) dynamically, based on a processthat you define. The last characteristic youabsolutely need in a mass email service is reliability.I know, Iknow…this should go without saying.But it’s essential for you torealize that not all mass email software is created equal.In fact, manywill promise you the moon but usually deliver almost nothing (reminds me of myfirst girlfriend…but we won’t go there.Reliability is just as importantin a mass email service as it is in your pay check.You might not think about it much while you've got it,but it rocks your world when you don't!In a mass email service,consistent throughput may be the center of your company if your businessstructure depends on email marketing for any piece of your earnings.Tolearn more about mass email software, go to www.imacmailer.com.