Using,Multiple,Trade,Show,Disp business, insurance Using Multiple Trade Show Displays For One Company
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Investing in a single stand makes sense in almost all situations. It will help present your company's image as an involved and active entity, and it will show people in your industry what you have to offer. In some cases, though, operating that single stand isn't enough: you need your trade show displays to make a big impact. The reasons for using multiple trade show exhibits are surprisingly diverse, and any of them might apply to your company. Situation 1: Disparate MerchandiseThe most obvious scenario that warrants multiple trade show booths is a situation where one company offers multiple products which are largely or completely unrelated. Many companies circumvent this problem by subdividing themselves, ensuring that one division of the company is responsible for each disparate product. Many smaller companies do not have this luxury, despite producing some very different items.It is difficult to determine when exactly two different products are separate enough to warrant the use of multiple trade show displays. In general, consider whether you would feel comfortable displaying all your merchandise against the same backdrop. Does one item appeal to a substantially different demographic than the other? Would the target market for one item dislike the other? If you find yourself facing any decisions like this, bringing two stands is usually a good idea. Simply rent two adjoining spaces, and the trade show exhibits can easily share staff.Situation 2: Big ImpactEven two very similar products can benefit from being showcased separately. The best reason to do this is if you are debuting two things at the same convention. If there is any risk that your two debuts might be lumped together as one, and that your visitors would thus not notice both products, you should split up the trade show booths and ensure that they are as separate as possible. In this situation, it is best to rent space as far apart as you can. While sharing staff is convenient, if you're trying to differentiate the two products, it's counterproductive. Take advantage of the chance for separation, and play on it further with the design of your two stands. Setting the two items apart should not be more important than presenting them to their best advantage, but it should be a concern. Situation 3: Launching Into A New FieldFew things make an impact quite like two trade show booths that are clearly related and obviously belong to the same company. If you are new to a market and want to announce your presence with a flourish, using two full exhibits is a great way to do it. In this situation, you should make them obviously related; you want to impress your new competitors and potential clients with your strong investment in the new industry. Ensure that you have the material to fill multiple booths before choosing this tactic. If you don't, you'll simply appear foolish and wasteful of convention space.Using multiple trade show exhibits is a great tactic in the right situation. While this is not an exhaustive list of all reasons for using more than one stand, the ideas presented here have worked for many companies in the past. If you consider them when you design your next exhibition, it might help your company present strongly as well.
Using,Multiple,Trade,Show,Disp