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It is likely that you have created a lecture or presentation (maybe several) to give to new, existing and/or prospective Financial Advisor clients. This strategy requires you to simply record yourself teaching the material. Then take that audio file and burn in onto a CD that you can duplicate and hand out to new, existing and /or prospective clients. Recording and handing out your own CDs enables you to control the client education process. Plus, you can guide the entire process about how and why you are the best Financial Advisor (based on the valuable content you deliver) AND how your clients benefit from your products and/or services. Be strategic with the lecture/material you record on these CDs. Each CD will have a high-perceived-value, especially if you put a title on the CD that solves a common problem. If youre a Financial Advisor: "Ten Things You Must Know About Protecting Your Retirement Income." This will surely position you as an expert. Be sure to provide your audience with benefit-rich information and how you solve that particular problem. This CD can be used in many ways. You can post the audio on your website as a free download. You can put the audio out there as a podcast. You can re-purpose your content in many ways. You can duplicate these CDs very inexpensively and use this as part of your ongoing Financial Advisor marketing campaign. Article Tags: Financial Advisor Marketing, Financial Advisor, Advisor Marketing
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