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However, another fantastic online marketing tool is an online business directory. Many people turn to these directories instead of the traditional telephone directory, and many businesses and industries have found this very advantageous. More and more people are being exposed to Internet access, and this is the way the future is headed. If a company does not invest in its online presence, relying solely on traditional and outdated forms of marketing means that it will be left behind in the digital age. It is therefore important for any business to make use of great marketing tools such as a business directory to establish itself on the Internet. A business directory basically provides and alphabetical list of various companies and businesses which falls into specific categories and areas. It also affords the businesses and companies the opportunity to promote their businesses with a short business advertisement, informing people about their numerous business services or products. Due to the fact that all of this takes place on a common platform, such as a website, this type of directory makes the buying and selling of business services and products online much easier. Another reason why it is so popular is the fact that most business directories are free to browse and use for the consumer. This means that any type of consumer can go onto a business directory and find anything he or she is searching for without having to pay for that service. Businesses and companies will at times pay to be able to post their ad, or have their ad prominently displayed on the website or directory. Any online business directory is a fantastic marketing tool. Its effectiveness, however, depends on the person who will be in charge of making this technology work for his or her company. There are various other online marketing tools to effectively establish a company's online presence, and this is simply one of the more popular tools available to local and national businesses and companies. An online business directory is a great business marketing tool. Its effectiveness depends solely on the person in charge of making this technology work for his or her own company. You will find numerous other online marketing tools which will be able to effectively establish your company's online presence.
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