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Between the clutter of the internet, a fiercely competitive retail world, and a less-than-average economy, many business find it difficult to attract new customers. It is far too easy to get lost in the shuffle day after day, unable to bring in new faces to sample your wares. One way to break out of this rut is to introduce promotional items. These products can be used to dazzle and attract new customers who may never have tried your business in any other way. Throughout history, special deals and attractive offers have been the cornerstone of establishing yourself in the business world. Today, these tactics are more important than ever. Heres how to use them to gain an edge on the competition.If youre starting a new promotion using promotional items, you want to begin by having very clear goals for what youre setting out to do. Are you trying to build up an awareness of your products and services or are you trying to boost sales among your existing clientele? Perhaps youre simply trying to induce customer loyalty by giving out gifts around the holidays. Whatever goals you have, write them down and try to think of ways in which the success of these goals can be measured when the period is finished. Remember that promotional items can be a huge boost to your business, but they are not the meat and bones of your company. Therefore, you need to budget accordingly. Some companies make the mistake of overspending on this budget, making the whole thing a net loss. Thats not to say you should be planning to make a profit on your special products. Thats not what their point is. But still, controlling spending should always be your game plan. At the same time, know that if your stuff is too cheap, your plan could backfire. If your competition is giving away nice pen sets to loyal customers and youre giving away cheap drink cozies, who do you think the customer is going to remember?Plan to have your promotional items out for no longer than a season and then retire them. You dont need to be told how bad it looks to be giving out Christmas related products in the middle of spring. If your gifts have any kind of time limit on them, stick to that time limit and make sure you dont buy more than you need to begin with.
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