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Every real estate agent should have his (or her) own website and with web hosting fees and domain registrations so affordable, theres no reason not to get with the times. Websites are more than business cards or lead generators, theyre customer relation tools. By adding search listings or featured listings to your website, it becomes a dynamic tool that allows your customers to know firsthand whats available on the market. And with the advanced technology of blogs, you can keep your customers informed without pestering them.Blogs are social networks that work for you 24 hours a day, 7 days a week. They never close for holidays, vacations, or sick leave. And if its good enough, there will always be someone recommending you via a link exchange, a reference post, a forwarding email, and even word-of-mouth.Realtors® are probably the slowest group of individuals to embrace the idea of blogging to generate leads, and who can blame them. Weve all been taught to get out there and sell, youre not making money if youre sitting behind your desk, and finally, person to person networking gains more leads than any other type of advertising and/or marketing method. But times are changing and you need to change with them. People are growing more and more accustomed to trusting people theyve only met on the Internetwhich makes blogging a great lead generating tool!And if thats not enough to convince you to give blogging a try, think about this: People turn to the Internet before they open their telephone books, before they call 4-1-1, before they read their daily newspaper, and before they hit the bookstores. Dont you want to be the first person they see when they type in your city, your state, real estate agent? Dont you want to earn their trust and gain their business?
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